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1. The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
To reason that residents in Plainsville lead healthy lives and thus recommend opening the next new store of Nature's Way there, the arguer provides three pieces of evidence -- the high sales of exercise products, the popular local health club, and a "fitness for life" program which requires schoolchildren to do regular exercise. However, several logical flaws committed in the reasoning undermine the conclusion.首先你要找到题目的结论在那里, 是 recommendation , 不是healthy live.
它只是为结论服务的。
First of all, the arguer simply assumes that leading healthy lives equals doing exercise, (句号)but as a matter of fact, leading healthy lives concerns a much larger range and more complicated details while doing physical exercises is just (a)certain part of it. For example, healthy life can include healthy food, or household material free from poisonous chemicals which may be consumed every day and bring a lasting and stable profit. (这句不好,没有必要定义healthy life你只要指出exercise 不代表healthy life就可以了)Even though commodities for exercise such as running shoes and exercise clothing are popular in Plainsville, there is no guarantee that(这样用对吗?) there could be a necessary link between wearing sports style clothing and leading a healthy life, considering it is popular for young people to choose such kind of casual wear. In this way, it is dubious that the Nature's Way store can compete with some big companies especially producing this kind of fashion such as Nike or Polo.
In addition, the arguer mentions that the local health club has more members than ever, and the weight training and aerobics classes are always full.(开头最好直接给出错误) But he fails to provide any solid information concerning how the profits can be improved by the members of the club. For instance, it is probably the club rather than its members will buy health-related equipment such as dumbbell,which can be reused, so in this way the sale would be greatly limited.(什么意思??) What is more, why residents devote efforts to keep fit could be a result that they do not lead healthy lives -- that is to say, it is probably that they contribute nothing to healthy food sales. And the fact that the club has "more members than ever" is too vague to prove that enough individuals can be potential customer of Natural's way.
Plus, the arguer also anticipated a new generation of customer due to "a fitness for life" program, but no evidence has been provided that it can boost the sale of health-related products. For example, the program may involve just running which may require simply a pair of shoes. Even though they exactly meet the selling point of the products, no strong support have revealed that they will choose Natural' way.
这段不错,层次很好••
Last but not the least, the arguer does not take into account any information about the existing Health-related products market which may exert a subtle but significant impact on the future of company. For example, if many such kind (注意单复数)of stores have already been selling health products there, they may suffer badly from a war of price that greatly reduce the profits.
In conclusion, the arguer fails to reason that the company can benefit from the area due to the reasons he provides. To strengthen the argument, the arguer would have to give more clear details concerning about the aspects discussed above. After all, any investment hastily executed before a careful and general consideration has been made can be a fatal weakness in this fiercely competing world.
总的来说写的不错哦!!注意语法,还有2.3的层次,说清楚。努力,你会越写越好的!! |
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