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20th-century approaches
Ways of looking at working organizations have changed considerablysince 1900. Classical organization theory was criticized for its emphasis on social hierarchy, economic motivation, division of labour, and rigid and impersonal social relations. Later investigators emphasized the importance of flexibly organized groups, leadership skills, and job satisfaction based on less tangible rewards than salary alone. There has been a rather uneasy balance in the industrial socialpsychologist's concern with production and concern with people.
Personality
It is evident that there are individual differences in social behaviour; thus, people traditionally have been distinguished in terms of such personality traits as extroversion or dominance (see personality). Some personality tests are used to predict how an individual is likely to behave in laboratory discussion groups, but usually the predictive efficiency isvery small. Whether or not an individual becomes a leader of a group, for example, is found to depend very little on what such personality tests measure and more on his skills in handling the group task compared with the skills of others. Indeed, the same person may be a leader in some groups and a follower in others. Similar considerations apply to other aspects of social behaviour, such as conformity, persuasibility, and dependency. Although people usually perceive others as being consistent in exhibiting personality traits, the evidence indicates that each individual may behave very differently, depending on the social circumstances.
Socialization
The process by which personality is formed as the result of social influences is called socialization. Early research methods employedcase studies of individuals and of individual societies (e.g., primitive tribes). Later research has made statistical comparisons of numbers of persons or of different societies; differences in child-rearing methods from one society to another, for example, have been shownto be related to the subsequent behaviour of the infants when they become adults. Such statistical approaches are limited, since they fail to discern whether both the personality of the child and the child-rearing methods used by the parents are the result of inheritedfactors or whether the parents are affected by the behaviour of theirchildren.
Problems in the process of socialization that have been studied by experimental methods include the analysis of mother–child interaction in infancy; the effects of parental patterns of behaviour on the development of intelligence, moral behaviour, mental health, delinquency, self-image, and other aspects of the personality of the child; the effects of birth order (e.g., being the first-born or second-born child) on the individual; and changes of personality during adolescence. Investigators have also studied the origins and functioning of achievement motivation and other social drives (e.g., as measured with personality tests).
Several theories have stimulated research into socialization; Freudian theory led to some of the earliest studies on such activities as oral and anal behaviour (e.g., the effect of the toilet training of children on obsessional and other “anal” behaviour). Learning theory led to the study of the effectsof rewards and punishments on simple social behaviour and was extended to more complex processes such as imitation and morality (e.g., the analysis of conscience).
The self
Such concepts as self-esteem, self-image, and ego-involvement have been regarded by some social psychologists as useful, while others have regarded them as superfluous. There is a considerable amount of research on such topics as embarrassment and behaviour in front of audiences, in which self-image and self-esteem have been assessed by various self-rating methods. The origin of awareness of self has been studied in relation to the reactions of others and to the child's comparisons of himself with other children. Particular attention has been paid to the so-called identity crisis that is observed at various stages of life (e.g., in adolescence) as the person struggles to discern the social role that best fits his self-concept.
Attitudes and beliefs
Research into the origins, dynamics, and changes of attitudes and beliefs has been carried out by laboratory experiments (studying relatively minor effects), by social surveys and other statistical field studies, by psychometric studies, and occasionally by field experiments. The origins of these socially important predispositions have been sought in the study of parental attitudes, group norms, social influence and propaganda, and in various aspects of personality. The influence of personality has been studied by correlating measured attitudes with individual personality traits and by clinical studies of cognitive and motivational processes; so-called authoritarian behaviour, for example, has been found to be deeply embedded in the personality of the individual. Early research based on statistical analyses of social attitudes revealed correlations with such factors as radicalism–conservatism. Later research on consistency provided extensive laboratory evidence of consistency but little evidence of it in actual political behaviour (e.g., in attitudes on different political issues).
Research on attitude change has studied the effects of the mass media, the optimum design of persuasive messages, the effects of motivational arousal, and the role of opinion leaders (e.g., teachers and ministers). Research has been carried out into the origins, functioning, and change of particular attitudes (e.g., racial, international, political, and religious), each of which is affected by special factors. Attitudes toward racial minority groups, for example, are affected by social conditions, such as the local housing, employment, and the political situation; political attitudes are affected by social class and age; and religious attitudes and beliefs strongly reflect such factors as inner personality conflict.
[ Last edited by songwei1765 on 2005-6-9 at 11:45 ] |
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