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1The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
" Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
In this argument,the arguer concludes that they should bulid their next new store in plainsville.To support the conclusion,the arguer points out that plainsville's residents are highly concerned with leading healthy lives.In addition,he cites a report of Plainsville merchants that sales of running shoes and exercise clothing are at all-time highs,the local health club has more members than ever,and the weight training and aerobics classes are always full.Meanwhile,the arguer assumes that plainsville's schoolchildren will also be their new customers.This argument suffers from several critical fallacies.
In the first place,the arguer's conclusion depends on the questionable assumption that the residents in plainsville who love sports and exercise will patronize Nature's Way's store.First,people who are concerned with healthy lives might not do high-level sport consumption but some easy exercises such as sit-up,push-up, etc.Second,the commodities of Nature's Way's store might not own excellent quality and reasonable price.Even though people want to buy running shoes and exercise clothing,they could find a better one.
In the second place,the arguer fails to take into account other relevant factors that might affect the business of Nature's Way in Plainsville,such as the presence of competitors,the population of the aera,the eating habits of the local residents,etc.These existing factors make the operation of the new store become unideal,and it is impossible for Nature's Way to change these present situation.So the arguer's conclusion is questionable.
To sum up,the conclusion lacks credibility because the evidence cited in the analysis does not lend strong support to what the arguer maintains.To strengthen the argument,the arguer would have to provide more evidence concerning Plainsville's residents are highly concerned with leading healthy lives and they will become the new store's customers.To better evaluate the argument,we would need more information regarding other relevant factors.
[ Last edited by staralways on 2005-7-17 at 12:21 ] |
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