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Argument73 第5篇
------摘要------
作者:寄托4人组 共用时间:30分2秒 417 words 限时不成功:(
从2005年7月26日9时27分到2005年7月26日9时30分
------题目------
The following appeared in a memo from a manager of a car dealership.
'Ten years ago, long-term car leasing became available in our country of Mohilia as an alternative to outright car ownership, and leasing has steadily risen in popularity. For each of the last five years, the number of people leasing new cars has surpassed the number buying new cars. The average age of cars driven in Mohilia is six years; hence, if new car leases again outnumber purchases this year, it is likely that the majority of drivers will be driving leased, not individually owned, cars. Therefore, we should change the focus of our business from selling cars to leasing them.'
------正文------
By comparing the number of people leasing new cars and buying new cars, the author in this argument tries to convince us that the company should change the focus of its business from selling cars to leasing them. This argument does bear some merits at the first glance; yet a close scrutiny will reveal that there are several critical flaws that undermine its validity.
To begin with, the author fails to prove that the market of leasing cars is really larger that that of selling cars, merely by appealing to the premises that the average age of cars driven is six years and in each of the six years new leases outnumber purchases. First, the author unfairly assumes that the people leasing cars keep leasing the car they are using for many years. It is highly possible that most of them lease a new car every year, and therefore although the total number of leasing cars surpassed that of buying new cars, actually more people buy cars. If this is case, then even assuming that new car leases again outnumber purchases this year, it is not likely that the majority of drivers will be driving leased.
Second, even accepted that most people who lease cars keep the same cars for years, it still might not be the case that the majority will be leased-car drivers. The author only mentions that the average age of cars is six years; yet we do not know whether most cars are sold or leased in last six years. It is entirely possible, for example, seven years ago huge number of cars were sold and they are still in use, while at the same time the similar amount of cars were sold or released last year; then the average age of cars are no more than six, but it is hard to say that more people drive leased, since many of them were the buyers seven years ago.
Even granted that the majority of drivers will be driving released, it still does not follow that the profit of leasing cars is larger than that of selling cars. Usually selling a car will contribute much larger profit than leasing one, so even though more cares are leased in the market, the companies selling cars may still have a better income. Without comparing the actual profit of two businesses, the author is too hasty to advocate changing the business focus.
(Besides, the author also neglects whether the conditions of the company. Maybe all employees are good at selling cars but know nothing about leasing cars. Maybe the company long has a good fame of selling yet has no credit of leasing. Maybe the company stocks a large number of new cars which are not suitable for leasing(for example, they are all luxurious cars while the leasing market more welcomes cheap cars). All these factors should be taken into account before making the decision. )
In sum, the argument the author gives is not very persuasive as it stands. To strengthen the argument, the author would have to offer more detailed evidence to prove that the market of leasing cars is really larger than that of selling cars, a higher profit could be guaranteed for leasing business, and that it is suitable for the company to shift the business. |
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