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After careful scrutiny of this argument, without convinced by the author, I found these evidences lends little support to the author's conclusion as follow: the survey can not be statistically representative to support that decision, no facts had been enumerated to prove Whirlwind will be take advantage in competence of the new type video games, and the author fail to convinced reader that winning the advertising campaign will increase the sales of video games.
To begin with, the survey on which the author's conclusion depends had referred no information about the sample. To make the survey credible, the sample of video-game players been asked may large enough, and directed at people 10 to 25 years old, most likely to play video games as well. However, none of above has been explained in the argument, so the people been asked by the survey may already above 25 years old which are not the target customers of Whirlwind, or the number of people been asked in the survey not large enough to convinced reader that their attitude persuasive enough. Unless the number of video-game players is a sufficiently large sample and is statistically representative(responsibility) of all the players, the study's results are not statistically reliable文中没说一定要是15岁到25岁吧,文中说的很含糊,似乎
Even if the survey is representative of all the target customs of Whirlwind, the author fails to prove that Whirlwind will take advantage in the new market competence. As it has been referred, the sales of Whirlwind video games have declined over the past two years, thus there must be some problems in the management of this company. The argument fails to consider the possibility that maybe the products always have more bugs than any other company's video games before, or some aspects had not been considered in the process of sales, or perhaps video player has no good image about this company because of any treat had ever happened, it also might be the case that, Whirlwind has a strong competence opponent who had won the most customers. Without eliminate these problems which may affect the new sales of Whirlwind, the author cannot rely justifiably on this recommendation that Whirlwind will be increase its sales in the new video games market.
Even if the survey is representative of the target customers and Whirlwind will have a brand new appearance in the sales of new video games, just emphasize the advertising campaign to increase sales can not be persuasive enough. No wonder that, advertising is the quickest and the most effective way in the process of sale, but it is not the only way and of course just rely on it is not enough. (好像已经作的啊,也能这样说的?~~)attract target customers, it also needs good after-sale service, fine quality of the products and maybe sometimes online games as well. In other words, this claim alone lends little support to the conclusion the author has made which the sales of Whirlwind video games will increase dramatically.(我感觉arguer说的是,广告是辅助吧,不是说广告是主因啊)
In sum, the argument relies on several poor assumptions and it therefore unconvincing as it stands, thus it needs more evidences and accurate study to prove its assertion.
感觉这个题目不好说啊,限时能这样很好了
[ 本帖最后由 eyemei 于 2006-4-4 01:04 编辑 ] |
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