issue109 【加州阳光】第5次作业 想拍就拍...

benniUID: 2166321

传媒类
109. "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves." (40)
很多广告的目的是要消费者去购买一件产品以使得消费者们“像”广告中的人物。这类的广告很有效因为它不仅是在销售产品更是在帮助人们自我感觉更好。


提纲：
1.首先，确实利用“be-like“的心态促销   
2.但并没有令消费者feel better,一般都是短暂的空欢喜
3.严重的还会产生很低落的情绪（这破原因是北美范文上看得，凑数吧）

这次的作业写得都不好，限时都差两句话写不完，后期越改越歪瓜劣枣:@

！自残ing！



正文：

The speaker's statement actually consists of two claims: that (1) many advertisements make consumers long to "be like" the person in the ad in order to maximize profit; (2) that not only does this practice promote successfully but also helps people feel better of themselves. While I fundamentally agree with the first claim, on balance, I strongly disagree with the second one.

Turning first to the threshold claim that many advertisements make consumers want to "be like" the person in the ad in order to maximize profit, I do agree with it. Why? Consider, for instance, the clothes industry. The advertisements of all the female underwear inevitably will appeal to sexy models who are the dreaming girl of male and hence make female long to be like them. Similarly, the suit ad, whose model are handsome and pretend to be successful in professional life also clearly demonstrate the speaker's first claim. Another example is fitness machine. No matter what sex and age is, the person appearing in the advertisements of those products, are always healthy, energetic, attractive and have admiring body shape, all of which are pursuit of every person. And the designer of these ads rightly harness the desire of consumers and potentially indicate that using these fitness machine would make user be like the strong or slender models, which serve as a catalyst of sales of the production.

Turning second to the ultimate claim that this practice mentioned above helps people feel better about themselves, I think it problematical in two respects. In the first place, the good sense of being like the person in ad brought by designer is ephemeral. A great deal of empirical experience obviously informs us that a lot of productions are not so efficient as the ad make us believe. Take facial cream as an example. In the advertisement of every brand of facial cream, the miracle power of the product can easily impress every woman and as a result, to own more delicate and bright skin which are described in ad, female consumers spend considerable money on facial cream and other kinds of cosmetics. Before using them consumers would imagine how perfect they will be , while after twenty eight days they clearly know that they have been fooled by honeyed words of the advertiser again.

In second place, this practice entirely results in the sense of false hope and depression. One telling example involves the diet aids which are said to serve to improve people's intellect and consequently improve their working quality or testing score as the person portrayed in the ad in short term. Nevertheless, in present days, commonsense tells people that improving intellect in a short term without any by-product is a distant dream, which usually overlooked by excited believer of ad. It is tempting to assume that when those naive consumers fail to attain the illusory goal, they would be depressed and even be suspicious about their health or intellect, which possibly results in weary of study or self-abandon.

In conclusion, many advertisements make consumers want to buy a product so that they will 'be like the person in the ad but they cannot help people feel better about themselves as the above analysis. Not only is the good sense that they will be like the model, in many cases, is ephemeral but even this practice would eventually lead sensitive and credulous consumers to a sense of self-suspicious and depressed.

joey.liuUID: 2207101

The speaker's statement actually consists of two claims: that (1) many advertisements make consumers long to "be like" the person in the ad in order to maximize profit; (2) that not only does this practice promote successfully but also helps people feel better of themselves. While I fundamentally agree with the first claim, on balance, I strongly disagree with the second one.

Turning first to the threshold claim that many advertisements make consumers want to "be like" the person in the ad in order to maximize profit, I do agree with it. Why? Consider, for instance, the clothes industry. The advertisements of all the female underwear inevitably will appeal to sexy models who are the dreaming girl of male and hence make female long to be like them. Similarly, the suit ad, whose model are handsome and pretend to be successful in professional life also clearly demonstrate the speaker's first claim. Another example is fitness machine .  No matter what sex and age is, the person appearing in the advertisements of those products, are always healthy, energetic, attractive and have admiring body shape, all of which are pursuit of every person. And the designer of these ads rightly harness the desire of consumers and potentially indicate that using these fitness machine would make user be like the strong or slender models, which serve as a catalyst of sales of the production.

Turning second to the ultimate claim that this practice mentioned above helps people feel better about themselves, I think it problematical in two respects. In the first place, the good sense of being like the person in ad brought by designer is ephemeral. A great deal of empirical experience obviously informs us that a lot of productions are not so efficient as the ad make us believe. Take facial cream as an example. In the advertisement of every brand of facial cream, the miracle power of the product can easily impress every woman and as a result, to own more delicate and bright skin which are described in ad, female consumers spend considerable money on facial cream and other kinds of cosmetics. Before using them consumers would imagine how perfect they will be , while after twenty eight days they clearly know that they have been fooled by honeyed words of the advertiser again.

In second place, this practice entirely results in the sense of false hope and depression. One telling example involves the diet aids which are said to serve to improve people's intellect and consequently improve their working quality or testing score as the person portrayed in the ad in short term. Nevertheless, in present days, commonsense tells people that improving intellect in a short term without any by-product is a distant dream, which usually overlooked by excited believer of ad. It is tempting to assume that when those naive consumers fail to attain the illusory goal, they would be depressed and even be suspicious about their health or intellect, which possibly results in weary of study or self-abandon.

In conclusion, many advertisements make consumers want to buy a product so that they will 'be like the person in the ad but they cannot help people feel better about themselves as the above analysis. (需要衔接) Not only is the good sense that they will be like the model, in many cases, is ephemeral but even this practice would eventually lead sensitive and credulous consumers to a sense of self-suspicious and depressed.

整体还不错，并且限时了，顺便请教限时？ 我怎么就是限时不了呢，总超很多时间！

还有感觉文章不流畅，benni最好用多些连词，句与句之间要干净利索，又有连贯性

joey.liuUID: 2207101

http://www.gter.edu.cn/bbs/thread-470461-2-1.html

benniUID: 2166321

楼上的，拍完你的了，写的那是~相当~不错