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The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc. "A recent study of Dura-Sock wearers suggests that our company is wasting the money it spends on its patented 'Endure' manufacturing process, which ensures that our socks are strong enough to last for two years. Dura-Sock has always advertised its use of the 'Endure' process, but the new study shows that the average Dura-Sock customer actually purchases new Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Sock's stylish appearance and availability in many colors. These findings suggest that Dura-Sock can increase its profits by discontinuing its use of the 'Endure' manufacturing process."
Humanity has made little real progress over the past century or so. Technological innovations have taken place, but the overall condition of humanity is no better. War, violence, and poverty are still with us. Technology cannot change the condition of humanity. |