In this editorial, thearguer concludes that the sales of Whirlwind video games, having declined overthe past two years, are likely to increase significantly in the following fewmonths. To substantiate this claim, the arguer cites the result of a recentsurvey that video-game players prefer games that provide lifelike graphicsrequiring the most state-of-the-art computers. Furthermore, he provides theevidence that several such games with an extensive advertising campaign hasjust been introduced in Whirlwind. A careful examination of this argument wouldreveal how groundless the conclusion is.
First, the survey cited by the author is too vague tobe reliable in that the claim does not indicate who conducted the survey, whoresponded, or how the survey was conducted. Also, lacking the information aboutthe number of video-game players surveyed and the number of respondents, it isimpossible to access the validity of the results that the sales trend ofWhirlwind is about to be reversed. Are the players surveyed, younger than 10 orolder than 25 years old, halfhearted in the video-game? If so, the results ofthe survey may contradict the author’s conclusion therefore his claim would begreatly unconvincing.[其实关于survey可以讲更多的,如survey调查的人video player和产品面向对象15-25还是有差入的;survey的答案graphics和销售也没有必要联系,等等。挖这一些关于survey更深层的比好过调查survey的可信度]
Secondly, the argument above is weakened by the fact that it does not takeinto account the effectiveness of the advertising campaign. It is likely thatsuch games Whirlwind has brought in will not counteract the inability of theadvertising with inferior management or false distribution strategies. It may,in fact, be their incompetent advertising approaches that keep the videoaddicts away from the Whirlwind and thus contribute critically to the salesdecline.[这一段感觉用词很高深,赞]
Thirdly, the author’s claim may mask other (and potentially moreimportant) causes of sales trend in the Whirlwind Company. Such causes mayinclude price of its commodities, competition with rival companies, supply anddemand in the current marketing economy, to name but a few. It is possible thatWhirlwind’s new video-games are inexorably expensive. Or its competitors offerthe video-games with equal quality but lower prices, which are presumed toattract more customers than Whirlwind’s. Before conclusions about the sales onthe rise are reached, however, a more complete understanding of sales trendinvolving these alternative causes is needed.
Finally, there is no evidence provided that the next few months are theseasons for recreation, such as the summer and winter holiday, for thevideo-games to sell considerably. This might be a time when the majority of theadolescents were engaged in preparing for their final examinations andtherefore the time spent on the video-game would be restricted by theirsupervisors.
Overall, the reasoning behind the dramatic increase in sales by courtesyof the newly introduced video-games seems logical since the survey as presentedabove.[有了一个overall, 是不是可以把这句话理解成:你认为arguer的推理基本证确?开头首句讲howgroundless, 这里又讲over all seems logical,有一点矛盾]However, the arguershould evaluate all possible assumptions in order to substantiate hisexpectation of sales increase of Whirlwind.
开头和结尾观点有点不统一
总体感觉不错
继续加油!
[ 本帖最后由 upupup 于 2007-2-8 14:15 编辑 ] |