Argument65
In this argument, the author suggests that all their stores should stock domestic cheeses instead of imported cheeses. To justify this claim, the arguer provides the evidence that the five best-selling cheeses at their newest store were all domestic cheddar cheeses. The arguer also cites a survey which indicates an increasing preference for domestic cheeses. Careful examination of these supporting evidence, however, reveals that it lends little credible support to the applicant’s claim.
Nor does the mere fact that strong sale at newest store of cheddar cheese from Wisconsin lends significant support to the arguer’s claim. It is entirely possible that only residents near the newest store like this local cheese, and other people do not prefer cheddar cheese. Even assuming that domestic cheddar cheese sales well all over the country, it is not mean that all kinds of domestic cheese sales better than imported cheeses. Accordingly, the arguer can not draw any firm conclusion until persuasive evidences supplied.
Moreover, the validity of the survey is doubtful. The author fails to point out how the survey was conducted. If these questions were leading, people might echo with expected answers, then this result would be greatly unconvincing. Lacking information about the number of subscribers, it is impossible to access the validity of the results. Furthermore, if the survey was limited to certain cities, the result will be unpresentive.
Finally, even assuming that people are strongly interested in domestic cheeses, the recommendation rests on tow additional assumptions: that this interest will continue in the foreseeable future, and the arguer’s stores will win in the competition with similar stores. Until the arguer substantiates both assumptions I remain unconvinced that their stores will profit by stocking domestic cheeses.
In conclusion, the arguer has not convinced me that their stores would be profitable if they stock amounts of domestic cheeses. To better evaluate the argument I would need more evidence to support that all domestic cheeses sell better than imported cheeses at all their stores. To strengthen the argument, the author must provide more detail information about the survey of the magazine to insure that this survey is credible.