arguement171 [AW狂人社]第一次作业billfigo

billfigoUID: 2264887

TOPIC: ARGUMENT171 - The following appeared in a memo from the marketing director of Bargain Brand Cereals.
"One year ago we introduced our first product, 'Bargain Brand' breakfast cereal. Our very low prices quickly drew many
customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to
compete with us by lowering their prices, and although several plan to introduce their own budget brands, not once have we
needed to raise our prices to continue making a profit. Given our success selling cereal, Bargain Brand should now expand its
business and begin marketing other low-priced food products as quickly as possible."
WORDS: 431          TIME: 上午 12:30:00          DATE: 2007-3-5

In this argument, the arguer attempts to convince us that Bargain Brand should now expand its business and develop other low-priced food products as quickly as possible. The major assumptions  underlying this argument are that, firstly,  the business of Bargain Brand's breakfast cereal is successful, secondly, Bargain Brand would win the war against its competitors in the new products markets by simply copying its mown model in the cereal market. However, the argument suffers from several critical fallacies , which might seriously undermine the argument.

First of all, the evidence provided in the analysis is not sufficient to validate the assumption that   Bargain Brand succeeds in the business of breakfast cereal. Although, according to the argument  Bargain Brand's low price attracts many customers from the rivals, there is no obvious evidence to  prove that Bargain Brand made a great success in this business. As we all know, every market has a  part of customers who care about the money most and only buy the cheaper products. So it is normal  for Bargain Brand get these customers with lower prices, which can be easily copyed by others. Moreover, the key point is, how much the profits in this business is? Without this essential  information in the argument, it is possible that Bargain Brand only gets little profits ,since the  low-priced strategy and heavy competing breakfast cereal market. And Bargain Brand maybe enjoys  keeping the little profits , although Bargain Brand never need to raise their prices to make a  profit.

On the other hand, even if the business of Bargain Brand's breakfast cereal is successful at the low -priced market, we still doubt whether Bargain Brand would win the competitors in other low-priced  food markets or not. Significantly, since Bragain Brand breakfast cereal is their first product, we  have to keep conservative attitude to the abilities and experiences of expanding market and developing  new products, which need the market investigation, products plan, product extension, sales promotion  and so on. Accordingly we would suspend my judgement about the credibility of the arguer's conclusion  until more concrete evidences provided.

To sum up, the conclusion lacks credibility because the evidence provided in the analysis does not  lend strong support to what the arguer maintains. To strengthen the argument , the arguer would have  to provide more information concerning that Bargain Brand succeeds in the business of breakfast cereal  , such as market data ,profits or financial statement and so on. To better evaluate the argument , we  should need more  evidence that  Bargain Brand would definitely win the competitors in other low-priced food markets.