Scientific American 60 Second Science听抄（有音频文件）

阿yaUID: 2179933

原帖由 zhenzhen_163 于 2007-7-25 11:50 发表


举个例子，医生给病人一个poor (糟糕的) prognosis:“你还能活三个月。” :)  

哦，明白了，谢谢zhenzhen哦

dcbUID: 2232749

July 25

Good news from the world of advertising? Well, yes. Because ads for nicotine patches and other ways to quit smoking actually work. And they work even if you don't buy the product being advertised. That's the strange finding of a study to be published by Cornell researchers in an upcoming issue of the journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the acts convinces other people to try to quit or guardless of how they do it, which is usually  "cold turkey". The phenomena of influencing consumers beyond the advertised method is known as the spillover effect. A 2006 study by the same authors found that consumers see more ads for over-the-counter stop-smoking products than for those available only by proscription. Over-the-counter stop-smoking aids are more heavily advertised. So if more products were available over the counter, there would presumably be more advertising which in turn could lead to a lot more former smokers were guardless of how they stop puffing.

[ 本帖最后由 dcb 于 2007-7-25 14:14 编辑 ]

liucirongUID: 2215759

base on the former~:
24th
Being able to read with comprehension doesn’t just vastly improve the quality of life. Literacy can actually be the difference between life and death. That’s according to a study in the current issue of the journal Archives of Internal Medicine. The study began 10 years ago, when Northwestern university researchers started following more than 3000 medicare patients. They investigated tracked health as well as education, income, exercise , literacy , smoking and drinking habits and chronic medical conditions like asthma and diabetes . With a never expect(what they never expected) to discover was that low literacy was the second leading predictor of death in their studied population. Only smoking was a stronger indicator of a poor prognosis. David Backer, the principle author of the study, said [quota.] When patients can’t read, they are not able to do the things necessary to stay healthy: they don’t know how to take the medications correctly, they don’t understand when to seek medical are, and they don’t know how to care for their disease [end quota], all of which likely attribute to their higher probability of dying soon.

14错
New words:5
Archives
Chronic
Asthma
Diabetes
prognosis
语法:
stay healthy(adj)
拼写:
Internal Medicine
Comprehension
Predictor
Indicator
necessary
其它:
[quota.] [end quota]


Literacy

n.

有文化，有教养，有读写能力

literary

adj.

文学(上)的, 从事写作的, 文艺的, 精通文学的, 书本的

literate

n.

学者

adj.

有文化的，有阅读和写作能力的

Literal

adj.

文字的, 照字面上的, 无夸张的

[ 本帖最后由 liucirong 于 2007-7-26 12:57 编辑 ]

yyhwzcUID: 2273827

July 25th

Good news from the world of advertising? Well, yes! Because ads for nicotine patches and other ways to quit somking actually work, and they work even if you don't buy the product being advertised. That's the strange finding of a study to be published by Cornell researchers in an upcoming issue of the Journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the ads convinces other people to try to quit, regardless of how they do it, which is usually cold turkey. The phenomanon of influencing consumers beyond the advertise method is known as the spillover effect. A 2006 study by the same office(authors) found that consumers see more ads for over-the-counter stop-somking products than for those avaliable only by prescription. Over-the-counter stop-somking ads are more heavily advertised. So if more products were availiable over the counter, there would presumely(presumably) be more advertising which in turn could lead to a lot more former somkers regardless of how they stop puffing.

Thanks to dcb for the red parts!

[ 本帖最后由 yyhwzc 于 2007-7-25 15:52 编辑 ]

xbx_leeUID: 129512

Good news from the world of advertising? Well, yes. Because ads for nicotine patches and other ways to quit smoking actually work. And theywork even if you don't buy the product being advertised. That's the strange finding of a study to be published by Cornell researchers in an upcoming issue of the journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the acts(ads) convinces other people to try to quit orguardless(regardless) of how they do it, which is usually  "cold turkey". The phenomena of influencing consumers beyond the advertised(advertisement, I think) method isknown as the spillover effect. A 2006 study by the same authors found that consumers see more ads for over-the-counter stop-smoking products than for those available only by proscription(prescription). Over-the-counterstop-smoking aids are more heavily advertised. So if more products were available over the counter, there would presumably be more advertising which in turn could lead to a lot more former smokers were guardless(regardless) ofhow they stop puffing.

[ 本帖最后由 xbx_lee 于 2007-7-25 16:06 编辑 ]

kjleeUID: 2330752

加油 恩 贵在坚持 坚持下来一定会有大提高的哈~

kelediguoUID: 149939

on xbx_lee  

2007-07-25
Good news from the world of advertising? Well, yes, because ads for nicotine patches and other ways to quit smoking actually work. And they work even if you don’t buy the product being advertised. That’s the strange finding of a study to be published by Cornell researchers in an upcoming issue of the Journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the ads convinces other people to try to quit, regardless of how they do it, which is usually cold turkey. The phenomenon of influencing consumers beyond the advertised (not sure) method is known as the spillover effect. A 2006 study by the same authors found that consumers see more ads for over-the-counter stop-smoking products than for those available only by prescription. Over-the-counter stop-smoking aids are more heavily advertised. So if more products were available over the counter, there would presumably be more advertising, which in turn could lead to a lot more former smokers, regardless of how they stop puffing.

kevinliu6883UID: 2338522

Good news from the world of advertising? Well, yes, because ads for nicotine patches and other ways to quit smoking actually work, and they work even if you don’t buy the products being advertised. That’s a strange finding in a study to be published by Cornell researchers in an upcoming issue of the Journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the ads convinces other people to try to quit, regardless how they do it, which is usually called turkey. The phenomenon of influencing consumers beyond the advertising method is known as the spillover effect. A 2006 study by the same authors found that consumers see more ads for over-the-counter stop-smoking product than for those available only by prescription. Over-the-counter stop-smoking ads are more heavily advertised. So if more products were available over the counter, there would presumably be more advertising, which in turn could lead to a lot of more former smokers, regardless how they stop puffing.

liucirongUID: 2215759

Good news from the world of advertising? Well, yes. Because ads for nicotine patches and other ways to quit smoking actually work and they work even if you don’t buy the product being advertised. That’s the strange finding of study to be published by Cornell researchers in an upcoming issue of the journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it seems that just seeing the ads convinces other people to try to quit, or guard(regardless of) how they do it, which is usually called(cold) turkey. The phenomenon of influencing consumers beyong advertised method is known as the spillover effect. A 2006 study by the same authors found that consumers see more ads for over-the-counter stop-smoking products than for those available only by description(prescription). Over-the-counter stop-smoking ads are more heavily advertised. So if more products were available over the counter, they would presumably more advertising, which in turn could lead to a lot more former smokers regardless of how they stop puffing.

Mistakes:11
Grammar:1
are more heavily advertised
New words:4
cold turkey  n.突然完全停止使用毒品
over the countern.场外交易
upcoming即将来临的, 预定将要
puffing-puff  n.一阵喷烟, 肿块, 蓬松, 吹嘘, 宣传广告
v.喷出, 张开, 夸张, (使)膨胀, (使)骄傲, 喘息, 鼓吹, 吹捧
没听出:5
Nicotine   Economy   regardless of   prescription   presumably

bingtongUID: 2310888

谢谢 楼主分享~

chuanweizuoUID: 2189837

July 25

Good news for the world of advertsing. Well, yes! Because ads for nicotine patches and other ways to quit smoking actually work, and they work even if you don't buy the product being advertised. That's the strange finding of a study to be published by *** researchers in the upcoming issue of the Journal of Political Economy. Because although some people who saw ads did buy the products being advertised, it's seems that just seeing the ads convinces the other people to quit regardless of how they do it, which is usually called turkey. The phenomenon of influencing consumers beyond the advertise method is known as the *** effect. A 2006 study by the same authors found that consumers see more ads for over the counter stop smoking products than for those available only by prescription. Over the counter stop-smoking ads are more heavily advertised. So if more products were available over the counter, there would presumably be more advertising, which in turn could lead to a lot more former smokers regardless of how they stop ***.

zhenzhen_163UID: 196150

Good news from the world of advertising: researchers have found those who use English-English dictionaries (as opposed to English-Chinese dictionaries) tend to develop stronger top-down processing abilities. I am not trying to peddle any stop-using-English-Chinese-dictionary product here; neither am I trying to ask you to wean yourselves of English-Chinese dictionaries cold turkey. But I certainly hope that you would heed this new finding and that it would influence you in some small way.

This message is no prescription drug, simply a little piece of over-the-counter advice.   :)

[ 本帖最后由 zhenzhen_163 于 2007-7-26 23:16 编辑 ]

kelediguoUID: 149939

cool... :)

dcbUID: 2232749

July 26

As you plumply heard, the US is in the midst of obesity epidemic-- Americans just keep getting fatter and fatter. But the bad news doesn't end there. Because in today's issue of the New England journal of Medicine, scientists from Harvard and the University of California in San Diego report: the obesity is actually contagious and it seems you catch it from your friends. After analyzing 32 years with the data from more than 12,000 individuals, the researchers found that the thin people tend to cluster with thin people, and not just for warmth. And the people with more mass tend to gravitate toward one and other, too. But it's not the folksy friends with the similar forsee(??) or the people who pack on the pounds all frequent the same fast food franchises or avoid the same gyms. What the scientists think is happening is that those around you start plumping out, you come to think that being a bit hefty isn't such a bad thing. Then you become larger, so do your friends, and your friends' friends, and their friends as well. The good news is that losing weight also make your friends lighter. So, worry the salad and skip dessert, believe me, your friends will glad you did.

and 回复 #1211 zhenzhen_163 的帖子
amazing...

[ 本帖最后由 dcb 于 2007-7-27 00:08 编辑 ]

aeaanliUID: 2225139

an early bird:)