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Argument 147
"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
The above argument claims that video games of Whirlwind (W) will boost dramatically with attractive features and advertisement campaign which is neither cogent nor persuasive. There is no sound or convincing ratiocination suggesting the sales trend. The survey cited doesn’t indicate the superior of their games in the market; neither did they mention the effectiveness of the advertisement. Closer scrutiny would reveal several logical fallacies as illustrated bellow.
First of all, whether video games of W are competitive in the market is open to doubt, let alone their popularity among players. Myriads of variables should be taken into consideration upon the players’ concerns about one video game in addition to its graphic effect, for instance, the price, the quality, the inner story, the user-friendly design and the customer service, etc. Without detail information about these factors of W, or the conditions of other video game companies, hardly can we predict customers’ interests in W’s products. It is possible that the W’s video games are not compatible with other games which might exclude numerous players. If certain companies have products with similar or even better lifelike graphics with easily access network to let world-wide users to play online together, their video games are absolutely more attractive than W’s. Further more, the development of video game market or whether new fashion would come to distract players should also be investigated.
Secondly, even if we concede that the video games of W are already the most excellent ones, their sales may not increase accordingly with the extensive advertisement. The effectiveness of the advertisement is suspected. No detail strategies of the advertisement are provided, such as the format of the advertising campaign, whether it on TV or on the advertising board on the street. If it is on TV, when and what channels it is shown, who are the main audience of these advertisement? If it is on the advertising board, what is the location, how many people would see the advertisement, and among those viewers, how many of them are target players or buyers? Even assuming the advertisement campaign is successful and do draw attention from most players, the pre-requests of the most up-to-date computers might vacillate players’ decision. Even with the wide spread usage of up-to-date computers, we cannot ensure the target players are financially competent to place their order themselves other than asking support from their parents who might not familiar with the product or strongly against the video games.
Moreover, without knowing the reasons of the sales decline of W in the past two years, the market acceptance and users’ confidence in products from W is unwarranted. The foremost mission for W is to find the reason lagging their sale. As an old saying goes, once bitten by a snake, people will be afraid of getting near to anything looks like snake for a decade. It is likely that people who had unpleasant experience of their previous products before will not only stopping paying attention to the company, but may even prevent others interested to this brand. Therefore, only after their rectification of flaws or disadvantages in their system, can players discuss more in their company’s products.
To conclude, the above argument is not well reasoned as it stands and renders it lacks credibility unpersuasive. Only when provided the improvement plan, detail questionnaire about users’ concern, and the advertisement arrangement, can sale trend of W’s products predicted. |
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