TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
WORDS: 494 TIME: 00:50:00 DATE: 2007-7-6 17:51:35
居然越写时间越长,从35分钟一直到现在50分钟……
大致提纲是这样,
1 statistic不对 主要说一下数量不代表 昏厥率问题。
2 男性faint不意味着distressed.
3 女性也很可能更nervous,只是不faint而已.
4 advertise的目标(男性为中心)和方法(麻醉和医护)都存在问题。
感觉可以攻击的点很多,不过写深入还是挺难的。。
The author alleges that the dentists should advertise to attract male patients by the ways of emphasis on both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous. Yet, close scrutiny indicates that the argument is not convincing as it stands.
To begin with, the author fails to prove the statistic data is reliable. How many patients are included in the statistic collect? Is it evenly distributed between both genders? What about their age and other health? Besides, what about the proportion of faint? It is entirely possible that male patients far outnumber the female ones in this sample, who probably 100 males with 30 fainted and 10 female with 10 fainted, women has a high proportion of faint even the number is much lower . Without ample evidence to prove reliable statistic result, the conclusion based on this is unwarranted.
What's more, even if men are inclined to faint, there is no proof that men are nervous. It is fairly possible that some men have heart problems. They faint and fall into coma because of the heart attack. Or the anesthetic time is much shorter for men. And it is also possible that the men is more likely to in pain, such as men's tooth nerves are more sensitive or the teeth are more trouble to take off. If these are the cases, the author cannot draw any fair conclusion.
Besides, the author does not provide efficient evidence that women are not nervous. It is fairly possible that women are more in pain, but women and men handle the pressure differently. Perhaps female scream or cry but do not faint. There is also possibility that the women are so distressed that they prefer remaining pain to going to dentist clinics. Under these circumstances, the argument is not adequate to prove the final conclusion.
Finally, even if the foregoing assumption is true, the suggestion offered by author is still open to doubt in two aspects, target and means. Firstly, the marketing strategy tell us that the successful advertise is to aim to potential customers. But in this argument, no evidence is provided to prove the male are the dominated customers. It has a large chance that female is the larger consumer of the dentist clinics. Secondly, the means, such as emphasis of both the effectiveness of anesthetic techniques and the sensitivity of their staff, is unproved. Other alternatives might be more attractive for the customers. For example, it is more likely that people care more about the hygiene of their scalper and tweezers, the effective ness of stopping blood, etc. Without ruling out these possibilities, the suggestion is not valid.
In sum, the argument contains some logic flaws, making it unconvincing. To better bolster this argument, the author should provide more information about the statistic result, and the mental tension of both genders. Also, to support the conclusion, the information about the evaluation of the marketing strategy is necessary,
[ 本帖最后由 kici 于 2007-7-6 17:59 编辑 ] |