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发表于 2007-7-17 19:45:55
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Argument117 【0710G-小猪快跑小组】第1次作业 1.0 By Ashun
117. The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores."
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TIME: 0.5h (prepare) +1h (write) +0.5h (revise) / no time limit
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Outline:
1.对survey的质疑
2.对“带工作回家”和“设备销量”的关系
3.将“提高销量”等同于“提高利润”
4.忽略其它部门和商店的竞争
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In the argument, the assertion, which the author claims that the office-supply department of Valu-Mart (VM) store should increase the stock of home office supplies and become the most profitable component of stores, is unfounded and cannot be accepted under the close examination and scrutiny, though the author cites a recent survey to substantiate the conclusion. At the first glance, the argument seems to be plausible and reasonable; on the second thought, however, as a matter of fact it is not persuasive as it stands.
Firstly, the author's conclusion bases on a questionable survey, which is quoted in the argument, however, we find no evidence of the survey procedure for random sample, and have good reasons to doubt whether the sample is representative enough and the sample size is suitable to reflect the whole condition. How many people are chosen to the survey? And how many people do respond the survey at last? How about the job, the position or rank, the gender, the age of the sample? Without the specific data and information, it is hard and possible for us to accept the unconvinced survey for its reliability. Moreover, the survey tells us little about when they were required to take more work home than in the past and how long the work-at-home trend will last. Absence of the key information, the author's deduction will be seriously weakened.
Secondly, the author failed to convince us that the work-at-home trend will result in the increasing of purchase the home office machines. Even if the survey was acceptable, because we cannot ignore that the generalization drawn might not apply to most people. In fact, we do not know those people who are in the work-at-home trend are whether really need to buy the home office machines or not. The increasing of work in home does not guarantee the increasing of the home office machines. Maybe some people already have the home office machines; or maybe some work in home does not need to use the home office machines and so on.
Thirdly, the author makes a hasty generalization that with increasing of the sales, the profits will concurrently rise in the office-supply department. The author might oversimplify and fail to take into account other factors concerning to the profit. As we know, profit is chiefly influenced by a sort of combination of aspects like the importing price, exporting price, and the management. Maybe the store has so many customers that the products sell well, but if the importing price suddenly increased by 50%, the profits definitely will reduce dramatically and the office-supply department will lose lots of profits.
Finally, the author fails to consider the competition from other department and other stores. Maybe other departments of VM store are also trying certain ways to enhance the profits and maybe the person who needs the home office machines would like to purchase them in other stores rather than in VM stores. If so, even stocking the home office machines could really benefit to the office-supply department, but the office-supply department and V-M store is not the fortunate one.
To sum up, based on what discussed and analyzed above, it is clearly that the argument is invalid and misleading, and the conclusion reached in the argument is too presumptuous and hasty to be accepted. In order to make the conclusion more convincing, the author should gather more scientific and specific data, and provide more efficiency and receivable evidence to support the conclusion.
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Argument200
200Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
1.没有提供男女病人的各自基数,也许基数上男病人比女病人多。
2.男病人昏倒的原因有多种,不一定是因为麻醉技术or护理人员的不敏感。
3.新广告手段只故意吸引男病人,反而可能会丧失女病人这个消费群体。
【感想小结】
1.很麻烦,很累,要注意平时积累,尤其是常用例子的整理和收集;
2.提纲容易写,干货不容易填;
3.上gt网速带慢,提交作业居然耗费我接近1h,ft!
[ 本帖最后由 aashun 于 2007-7-21 22:24 编辑 ] |
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