Argument65【07-10G 梦开始的地方】 第4次作文 by firedodo

firedodoUID: 2295743

TOPIC: ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
提纲：
1 把一个分店的经验推广全国不一定合适
2 杂志调查不一定可靠
3 降低储存费不一定就是最好的方法


"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
WORDS: 353          TIME: 00:40:00          DATE: 2007-7-20 16:38:09

Though the author's suggestion of reducing the stocking of imported cheese to enhance the interest at first glance soundly base upon the significant predominance of domestic cheeses, more evident are still required to prove the reasonability of it. Unfortunately, its disadvantages are that the phenomena fail to demonstrate the popular discarding of imported cheeses, and that limited inventory might not be the only way to increase interest.

Admittedly, the popularity of Wisconsin cheese in the newest store might be able to reflect the consuming trend in a particular period and a particular community, however, to generalize its experience to all their stores, being blind to their geographical and customary difference, is skeptical. The location of a store, as is apparent, should be considered. If, for instance, the newest store happen to locate in Wisconsin, the high sales of its local products are normal. How about the stores in California? Do the commercial reports of them still show the equal height of the consummation of Wisconsin chesses? How about the stores in New York? The author’s failure to provide commercial statistics in a more general area does weaken his position.

Furthermore, the Cheeses of the World survey as well face the similar challenge. Its generality is first questioned. How many customers involve in its survey? Was it limited in one or several communities sharing a similar custom in consuming behaviours? Without a sufficient samples pool, one would require great act of will to trust a survey. Since the author simply slips this issue, the survey he cites, reliable as it might be, appears to be insufficient to buttress his judgment of the cheese market.

Last but not least, though it might be true that to reduce the inventory would be efficient to benefit the company, but it might not be the only measure. To optimize the quality of the goods, to investigate the training programs of sales skills, as well as to publicize the reputation of the stores are other paths leading to success. Actually, the author ignores the potential harm of his option. To be realistic, low variety in preservation might lead to the failure to satisfy various demands.

In sum, the author promises a seemingly beneficent measure to enhance the profit of the company, whereas his procedure of reasoning is insufficient. If he should had provided enough commercial statistics, if he should had informed more background of the survey, and if he should had prove the importance of limited inventory, his suggestion would be more persuasive.

firedodoUID: 2295743

很久没有写了，完全没有手感