111. "The worldwide distribution of television programs and advertisements is seriously diminishing the differences among cultures."电视节目和广告的全球性扩张正在严重地消除着不同文化之间的差异。
1科技进步和使得各个国家不同内容的电视节目和广告能够迅速传播
2不同国家电视节目和广告的传播确实在某些程度上使得文化上有了共性
例子,美国的NBA比赛和高尔夫比赛以及F1等节目发展到中国,使得中国的体育文化发生了改变。中国的李小龙功夫节目在美国播放,
也使得美国的电影文化有了中国元素。
3但事实上,并不是所有国家所有电视节目在所有国家都同样受欢迎,受制约与语言约束,使得会形成新的不同文化。英语作为国际语言,
现在主要还是英语类节目到非英语类国家,而非英语类节目影响英语类国家很小,因此仍然是有很大差异的。
例子:美国的热播电视节目例如越狱,绝望主妇等在中国热播使得中国人了解美国人生活,但是美国人懂中文的相对于中国懂英文的少多,
因此美国人了解中文就相当少。
4总结:文化的多样性不能说是绝对好还是绝对坏,文化多样性能够带来社会进步,同样也会带来冲突。
The differences among cultures are the same meanings as cultures diversities. With the media technology such as television and internet advanced greatly, the worldwide distribution of television programs and advertisements has grow more and more. This lead to some debate such as whether the worldwide distribution is seriously diminishing the difference among cultures and whether the cultures diversity need to be protected?
Different countries' television programs and advertisements distribution from one country to another has somewhat diminished the cultures differences. For examples, in the sports cultures, the NBA imported by ESPN into China have changed Chinese people attitude toward basketball. Almost everybody in china now fans watching NBA games and more juvenile loves to play this game. The same appears in F1 after broadcasted in China. The super movie star in China who also is famous in USA named Jack Chen give American movie some Chinese elements called Chinese konfu. The different cultures mingle together and form another new culture or some new characters. But they are still have many differences.
In fact, limited to the language ability, not all the television programs and advertisements are the same level popular in different countries, and this would lead to form two new different cultures. As the English is a international language, the English-based television programs and advertisements would be more acceptable than any other language based programs. The main trend is English-based television transferred from English-speaking countries to other countries. More ever, the English-speaking countries still keep the same as before but the other countries change a lot. For examples, the soap TV program “Desperate housewife” flooded in China and Japanese and the five actors lead a fashion style. Many Chinese rich women wear the same brand as the actors in the program and follow their spaces. But seldom American can speak or know Chinese, and this limited they watch the newest Chinese TV programs. So we could see less impact exerted by Chinese than American do. Also take into many reasons such as retribution of a country or geographical factor into consideration, it will not mingle into only one cultures.
To summary, there is no absolute saying that the cultures diversity is good or bad. The cultures could take us the force lead society move forward, but the negative side would provoke conflict. So we still need more time and research to find out the phenomena concerning this situation.