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TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
WORDS: 438 TIME: 00:30:00 DATE: 2007-7-27 18:44:02
By the evidence which shows that men are more likely to distress than women when having dental work, the author suggest that dentists should make their advertisement lay more emphasis on male customers and stress on the effectiveness of their techniques and skills which would not make customers suffer. Although this conclusion seems persuasive at first glance, it suffered from several flaws which makes it can not bear further consideration.
Firstly, the report from dentists is not sufficient. There is no detailed information about the population, area and other factors. For example, if the total numbers of male patients are far more than women, then it's quite common that men who faint during the operation are more than women. What's more, the survey is done in what area? Maybe the case in certain cities are quite different from the others. Again, the authors failed to give a detailed description about this, therefore, the conclusion cannot bear our doubt.
Even if the survey holds true, we are insufficient to conclude that men are more likely to be disressed about having dental work. It is possible that men are more physically sensitive than women, and therefore, the feeling of pain comes fiercer, which lead to the final result. It is also possible that men would go to the dentists only when he can't bears the pain of his teeth, and women, might go there even if there is a little wrong with them; therefore the men would server more pain than women when the dentists are operating, which result in the final result as the survey showed.
Finally, even if the reason why men faint three times more than women is that men are more likely to be distressed, the suggesting is convincible. The effectiveness of the advertisements cannot be guaranteed and it might not bring more profits. For example, maybe the factor of price is more pivotal when a man makes decision of dentists. Therefore, if dentists pay more attention on the facts that suggested, the patients might not choose them because of the price. Furthermore, even if the advertisement that follow the suggestion would have a good effect, how many potential male customers are there? Maybe the number female potential customers are far more than males. And women might more likely to considerate the outer appearance of there teeth after the process, rather than the pain in the process. If so, the advertisements that aimed at man would make the profits less, for there are more women customers than men. In conclusion, the author fails to give convincible evidence to show that the advertisement will function well.
In sum, based on the lack of enough information, the of the author failed to make his suggestions convincible. |
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