argument212 第33次作业(模考4) 请大家拍拍

pinuoUID: 2328081

TOPIC: ARGUMENT212 - The following appeared in a memorandum from the new president of the Patriot car manufacturing company.

"In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors' cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the country's leading soft drink."
WORDS: 475          TIME: 00:30:00          DATE: 2007-8-31 11:07:08

The president, in the memorandum, recommends to concentrate on manufacture sporty cars and stop producing the oldest models, and suggests switch to Youth Advertising agency to enhance the market campaigns. The recommendation is problematic in several aspects, thus render it unconvincing as it stands.

First of all, the president prediction that our share of the market will be increased is reasonable, because the proof, that many regions in thsi country report dramatic increases in numbers of newly licensed drivers, is unsufficient to support this prodiction. First, the report is about this country, may be the prospect consumers of our cars are a little special who are not interest in driving, and there are not much newly licensed drivers. Second, even if the people in our prospected consumer's region share the common character with other regions, the president provides absolute no evidence that these newly licensed drivers will buy the new cars. Common sense tell us, these driver are most the young man who just begin their career life and do not earn earn enough money, thus cannot afford a new car. In short, the newly licensed drivers don't surely buy new cars, and the increasing share is unceratain.

In addition, even assume the newly licensed drivers will buy the new cars, the president fails to present evidence that these people will prefer buy the sporty cars rather than the oldest models. It is highly possible these people are the one who are strongly interested in classis styles and greatly influenced by their parents, thus like to own a car exactly as their parents'. Even they will not choose the old-fashioned cars because some other reasons, such as the quality, the speed, the after sell service and the like, there is no  evidence  sporty cars will be popular.

Finally, using Youth Advertising agencey to promoste our marketing campaigns is not surely a reasonable choice. Even though they have achieve great success in country's leading soft drink. This cannot be applied to car business because there are much different factors between these two professions. First, the prospected consumer is far different, the soft drink is mostly targeted as common people, include the childeren and old people, who perhaps will be the majority, while the cars is gengerally considered to sell to the adult not include the old man. Second, the expence, a car is much expensive than soft drink, which make the sell statagy  far different.

In sum, to convince me that it is a reasonable choice to concentrate on sporty cars and stop the production of old-style, the prisent neee provide evidence that the sporty cars are popular compared to old-style and the newly licensed drivers will by the new cars. To better assess the recommendation that Youth Advertising is a good choice, the prisent need inform us that they can achive success in car business.

pinuoUID: 2328081

改了基本错。
The president, in the memorandum, recommends to concentrate on manufacture sporty cars and to stop producing the oldest models, and further suggests switch to Youth Advertising agency to enhance the market campaigns. The recommendation is problematic in several aspects, thus render it unconvincing as it stands.

First of all, the president prediction that our share of the market will be increased is unreasonable, because the proof, that many regions in this country report dramatic increases in numbers of newly licensed drivers, is insufficient to support this prediction. First, the report is about this country, may be regions where the prospect consumers of our cars are living is a little special, and they are not interest in driving, thus there are not much newly licensed drivers. Second, even if the people in our prospected consumer's region share the common character with other regions, the president provides absolute no evidence that these newly licensed drivers will buy the new cars. These drivers are perhaps mostly the young men who just begin their career life and do not earn enough money, thus cannot afford a new car. In short, the newly licensed drivers don't surely buy new cars, and the increasing share is uncertain.

In addition, even assume the newly licensed drivers will buy the new cars, the president fails to present evidence that these people will prefer buy the sporty cars rather than the oldest models. It is highly possible these people are the one who are strongly interested in classis styles and greatly influenced by their parents, thus like to own a car exactly as their parents'. Even they will not choose the old-fashioned cars, it is simply because of some other reasons rather than their style, such as the quality, the speed, the after sell service and the like, there is no evidence sporty cars will be popular.

Finally, using Youth Advertising agency to promote our marketing campaigns is not surely a constructive decision. Their great success in country’s leading soft drink would not suffice to ensure similar success in car selling because of myriad different factors between these two professions. First, the prospected consumer is far different, the soft drink is mostly targeted at common people, include the children and old people, these two groups might be the majority consumers, while the cars is generally considered to sell to the adult beside the old man. Second, the price, a car is much expensive than soft drink, which make the sell strategy far different.

In sum, to convince me that it is a reasonable choice to concentrate on sporty cars and stop production of old-style, the president need provide evidence that the sporty cars are popular compared to old-style and the newly licensed drivers will by the sporty cars. To better assess the recommendation that Youth Advertising is a good choice, the president need inform us that they can make similar success in car business.