argument8【为我所用小组】第一次作业 By usaya

usayaUID: 2374023

TOPIC: ARGUMENT8 -The following appeared in a memorandum issued by the strategic planningdepartment at Omni Inc.

"Mesa Foods,a manufacturer of snack foods that currently markets its products within arelatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percentincrease in profits last year, and its best-selling product, Diabolique Salsa,has had increased sales over each of the past three years. Since Omni Inc. isinterested in reaching 14-to-25 year olds, the age group that consumes the mostsnack food, we should buy Mesa Foods, and concentrate in particular onmarketing Diabolique Salsa throughout the country."
WORDS: 413          TIME: 00:00:00          DATE: 2008-3-20 23:28:50

In thismemorandum, the strategic planning department at Omni Inc recommends that theyshould purchase Mesa Foods and expand its brand of Diabolique Salsa nationwide.To support its recommendation, the memo provides evidences that a best sellingproduct in Mesa Foods had a 3-year continuing increasing sales; meanwhile theprofits of Mesa Foods were up. Careful examination of this supporting evidence,however, reveals that it lends little credible support to the strategicplanning department's recommendation.

First of all, thememo indicates that Mesa Foods obtains a success in a relatively small regionof the country; it is nevertheless unfair to infer that such products willnecessarily result in the same rise in nationwide. Perhaps consumers in thissmall region are likely to be fond of Mesa Foods because of its distinctive orcharacteristic taste, while this taste are not popular in other regions.Without considering and eliminating such possible factor that might influencethe Mesa Foods sale trend throughout the country, the memo cannot convincinglyconclude such results.

Another thresholdproblem with the argument involves that Mesa'sprofits increased by 20 percent last year, a assumption is ignored in the memothat the growth of the profits is fully dependent on the sales of DS. It is entirelypossible that even if DS has achieved success for three years, the total amountof the sales in Mesamight be actually decreasing except last year. Thus, lacking more evidencesabout sales of other products, it is difficult to assess the merit of thisrecommendation.

Thirdly, the OmniInc. concludes that a group of people, aging from 14-to-25, are major consumersof snack food. Yet, no evidence is stated to support that Mesa Foods in smallregion is popular with those who are14-to-25 year olds. Perhaps middle-aged,even the old, are more favor of snack food. Further more, even assuming thatpeople who are between 14 and 25 consumes snack food the most in small region,while such a evidence is representative to the whole country might be somehowsuspicious.

In sum, thestrategic planning department fails to substantiate their claim that theyshould buy Mesa Foods. To convince me that the Mesa Foods is indeed profitable,they would have to offer a detailed profile and data to demonstrate that Mesa has had a continuinggrowth of they profits for several years. In addition, a evidence should besupplied that similar to the nationwide, humans who are 14-to-25 years old arethe main consumers of Mesa Foods.   
  

[ 本帖最后由 usaya 于 2008-3-20 23:38 编辑 ]

guoshishuoUID: 2467577

In this memorandum, the strategic planning department at Omni Inc recommends that theyshould purchase Mesa Foods and expand its brand of Diabolique Salsa nationwide.To support its recommendation, the memo provides evidences that a best selling product in Mesa Foods had a 3-year continuing increasing sales; mean while the profits of Mesa Foods were up. Careful examination of this supporting evidence,however, reveals that it lends little credible support to the strategic planning department's recommendation.

First of all, thememo indicates that Mesa Foods obtains a success in a relatively small regionof the country; it is nevertheless unfair to infer that such products willnecessarily result in the same rise in nationwide. Perhaps consumers in thissmall region are likely to be fond of Mesa Foods because of its distinctive orcharacteristic taste, while this taste are not popular in other regions.Without considering and eliminating such possible factor that might influencethe Mesa Foods sale trend throughout the country, the memo cannot convincinglyconclude such results.

Another threshold (这个词应用在第一个问题时）problem with the argument involves that Mesa'sprofits increased by 20 percent last year, a assumption is（这个is不要） ignored in the memothat the growth of the profits is fully dependent on the sales of DS. It is entirelypossible that even if DS has achieved success for three years, the total amountof the sales in Mesamight be actually decreasing except last year. Thus, lacking more evidencesabout sales of other products, it is difficult to assess the merit of thisrecommendation.

Thirdly, the OmniInc. concludes that a group of people, aging from 14-to-25, are major consumersof snack food. Yet, no evidence is stated to support that Mesa Foods in smallregion is popular with those who are14-to-25 year olds. Perhaps middle-aged,even the old, are more favor of snack food. Further more, even assuming thatpeople who are between 14 and 25 consumes snack food the most in small region,while（这个while多余）that(应用主语从句所以加that) such evidence is representative to the whole country might be somehowsuspicious.

In sum, thestrategic planning department fails to substantiate their claim that theyshould buy Mesa Foods. To convince me that the Mesa Foods is indeed profitable,they would have to offer a detailed profile and data to demonstrate that Mesa has had a continuinggrowth of they(their) profits for several years. In addition, an evidence should besupplied to show that similar to the nationwide, humans who are 14-to-25 years old arethe main consumers of Mesa Foods.