Argument111【0906G ANap Hand 作文互改小组】第三次作业 by vicky

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这次作业因为电脑中毒所以交晚了，见谅 。
TOPIC: ARGUMENT111 - The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.

"A recent study of Dura-Sock wearers suggests that our company is wasting the money it spends on its patented "Endure" manufacturing process, which ensures that our socks are strong enough to last for two years. Dura-Sock has always advertised its use of the "Endure" process, but the new study shows that the average Dura-Sock customer actually purchases new Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Sock's stylish appearance and availability in many colors. These findings suggest that Dura-Sock can increase its profits by discontinuing its use of the "Endure" manufacturing process."




A vice president at Dura-Sock (DS) contends here that if DS stop its use of the ‘Endure’ manufacturing process, DS can increase its profits. To support its conclusion the vice president cites the survey that customs surveyed in the largest market desire to by Dura-Sock’s stylish appearance and availability in many colors and every three months they actually purchases new Dura-Socks. The vice president’s argument suffers from a series of logical problems, and is therefore wholly unpersuasive.

Firstly, the vice president’s recommendation depends on the survey that customs in the largest market of DS, northeastern United States cities, the choose of these customs do not necessarily reflect those of people who want or need to by socks; after all, people have different values of socks, for example, young people like stylish appearance and availability of socks, in contrast, old people or housewives value the qualities of socks such as the enduring and soft. Moreover, the memo fail to give the statistics and details of the survey, in fact, it is entirely possible that the vast majority of the customs in surveyed are young people and they like new style socks and frequently to change their socks. If so, this survey would further undermine the memo’s relevance in persuade DS to discontinue the manufacturing process of ‘Endure’ Dura-Sock.

Secondly, the memo makes the assumption that discontinuing the manufacturing process of ' Endure ' is fallacy. First because the memo does not give any evidence that since product ‘Endure’ Dura-Socks loss profits; second, if stop product ‘Endure’ Socks, DS must incline a part of marketing which means DS lost a part of profits; third, if stop use of the ‘Endure’ manufacturing process, DS must waste a lot of resource which used to produce ‘Endure’ Socks such as machines and materials.

In conclusion, the vice president’s argument cannot be taken seriously as it stands. To strengthen it, the vice president must show that a more wildly pool of survey; many details such as the backgrounds of customs in surveyed; the real evidence that stop ‘Endure’ manufacturing process will increase profits of DS.

[ 本帖最后由 wwwxwwwx 于 2009-1-1 03:42 编辑 ]