题目:ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
In this argument, the president of a chain of cheese stores concludes that in order to reduce expense by limiting inventory, the chain of cheese stores located throughout the United States should discontinue stocking many of the varieties of imported cheese and concentrate primarily on domestic cheeses. The arguer bases the argument on that the five best-selling cheeses at the newest store were all domestic cheddar cheeses from Wisconsin in last year. The arguer claims that a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. This argument is unconvincing because the arguer ignores several possible reasons other than the best-selling cheeses last year or the preference of the magazine’s subscribers recently.
First of all, the president of the cheese stores only contract that the five best-selling cheeses at the newest store last year. Perhaps the best-selling cheeses at the newest store were always imported cheeses except last year. Or perhaps the five best-selling cheeses at the older store were imported cheeses. In short, without ruling out other possible reasons for the best-selling cheeses the president cannot convince me on the basis of them that the domestic cheddar cheese from Wisconsin makes up the majority of the cheese sold.
Secondly, a recent survey by Cheeses of the World magazine is little indication that the customer of the cheese store will intend to buy domestic cheeses. Perhaps the majority of subscribers are from Wisconsin, where the local cheese is cheaper than any other imported cheeses, or the magazine's office is in England, where the domestic cheese is just imported cheeses to the Americans. Or perhaps there are little subscribers prefer domestic cheese last year, yet the percentage of the people who prefer domestic cheeses rises to 5 percent, which is still the minority. Besides, the domestic cheeses may be so expensive that the people prefer domestic cheeses dare not to buy it.
Finally, the fact that reduces expenses by limiting inventory accomplishes nothing toward bolstering the recommendation. Stocking is only one of the expenses, yet it cost little. The cost of hiring employee, advertising, tax, the prize of the cheese, the rent of the store also have a great contribution to the profits.
In sum, the recommendation relies on certain doubtful assumptions that render it unconvincing as it stands. To bolster the recommendation the president must provide clear evidence--perhaps by way of countrywide study--that which cheese are the best-selling at the older store, which is the majority of stores, and who makes up the subscribers of the survey made by Cheeses of the World magazine, and the ways to better ensure the profits. I would also need to know why the five best-selling cheeses at our newest store were all domestic cheeses.