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本帖最后由 tracywlz 于 2009-6-14 10:48 编辑
TOPIC: ARGUMENT173 - The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers."
This argument seems logically at first sight whist after anyone careful checking, several false existing. The speaker draws the conclusion from three aspects: the poor selling of international news stories' cover magazine; the action of Newsbeat's opponent; and the raising cost of maintaining foreign bureaus. Notwithstanding, every evidence the author adopts has seriously fault and I will discuss each of them in turn.
To begin with, even supposing the conclusion that international edition are truly having the lowest sell marks in Newsbeat, the speaker did not mentioned the sell grade of others and instead unfairly assuming all of them are excessively high. However, all parts of Newsbeat's selling may extremely low and the sell of international news cover magazine just was a little pony than them. Meanwhile, what evidence the assay talking about is just over the past three years, and the considering time is too short to convince people to believe it is not an accident for international cover magazine. Therefore, in short, beginning the poorest of them can not surely leading to be cut down.
Moreover, the speaker refers to the competitor's measures, which have decreased the number of story on the cover of international news. Nevertheless, he unfairly ignores an underlying question-do the two companies are totally homology in this issue. Definitely not, even in a same circumstance, the self-diversity of two magazines can lead to a polarity outcome with a same measure. Even we can ignore the differentia, less cover story does not mean less emphasis. It may likely happen that the international news are being attached more importance through scrupulous checking and electing the elite. Meanwhile, the author does not mention the results of the rival’s measure. Maybe the selling record is rapidly dropping down so if the Newsbeat decide to imitate the opponent’s step, the consequence may not be optimistic.
Thirdly, the increasing funds on international news cannot indicate focusing on international news is of less value than do the same thing to others. It may usually happen that the whole cost of news are rapidly accelerated and comparing with others, the international news is cheaper and worthy. Therefore, decreasing a less cost program will be stupid if the essential source of waste have not been solved.
Last but not the least, seeing from the whole article, no evidence can ensure the descending of selling is all derived from the international cover’s strategy the magazine used to take. Maybe it was not the international news edit group’s fault, but the printer's bulge. Even the possibility can befell that the print company are not serious to Newsbeat's task when facing the international news due to their own printers are not care about them! It seems ridiculous but actually happened. Thus, even if the three evidences in former paragraphs have no fallacy, no one can directly draw the final conclusion to let Newsbeat decrease their international fund without other strongly proof
In sum, as a publisher of an important news magazine, the author is supposed to find more details and think cogently to hold his opinions.
5月底写的。今天重新修改。事隔3个月后的第一篇A
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