argument65=so what=第四次作业 by fengrui129

fengrui129UID: 2639927

Argument65.The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."


提纲

1国货前五是因为它们是国货而受欢迎么？还是因为限定了ceddar这种奶酪呢？其它牌子的国货呢？又或许这些cheese 只是在一定区域内受欢迎，这几家店的情况不足以说明总体情况，不能推广到全国。

2调查可靠么，没有确切数字也没有相对百分比，而且调查人群受限。只是在subscriber中进行调查，他们不一定认真负责，调查有问题调查的可信性。杂志的读者群有多大，回应者的代表性，是否是连锁店的消费者，对国产奶酪的倾向性提高没有说服力，可能基数低，就算提高了人数比例也不大。

3.     就算国产的卖得好 但是可能利润率是进口的高。国产的也许因为想赢得顾客所以把价格压低，在成本既定的情况下，利润反而不高。与此相反，进口的卖价很高，利润空间很大


4。过于武断说最好的受益方法就是停止供应进口奶酪，集中弄国货。也许也许不久之后消费者就会对单一国内的cheeses 感到厌倦, 最后根本就不买cheese了。还有就是进口cheese的patron 一直就喜欢外国的，就算市场上只有国货，他也不见得会买。所以兴许这种策略不会赚钱，更别说是最好的方式了。

fengrui129UID: 2639927

字数：633

In this memo, the editor recommends that the best way to improve profits is to discontinue stocking many of our varieties of imported cheese and concentrate on domestic cheeses. To substantiate the recommendation, the author points out the situation that the five best-selling cheeses were all domestic cheddar cheeses from Wisconsin. The author even cited a survey indicating an increasing preference for domestic cheeses. Yet close scrutiny reveals that neither of them lends credible support to this recommendation.

First of all, domestic cheddar cheeses were the five best-selling cheeses at newest store does not necessarily imply that domestic cheeses are popular. Perhaps only cheddar cheeses were welcomed among people, despite the fact that other domestic bands of cheeses were ignored by customers. Moreover, the statement overlooks the possibilities that domestic cheeses only win popularity in a certain area as the local people enjoy the flavor while the residents in other places consider those chesses are terrible and therefore avoid purchase them. Without ruling out those possible factors, the author’s assertion that the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin cannot be taken seriously.

Secondly, the survey conducted by Cheeses of the World magazine amounts to scant evidence that domestic cheeses are preferable in customers’ eyes, for it offers neither precise increasing numbers of the domestic-cheeses-preference-consumers nor the information about the relative percentage. Thus, this survey is statistically unconvincing. What is more, the sample of this survey is not representative, as their interviewees’ group is only defined in subscribers of Cheeses of the World magazine. Perhaps most of them are the lovers of domestic chesses and their preference cannot represent the whole group’s preference. For that matter, perhaps some of interviewees give their feedback at random, after all, not all the people are willing give their answers responsibly. If so, the survey is far away from being useful.

Thirdly, even assuming that customers prefer to choose domestic cheese rather than imported cheese, the company would not necessarily be profitable as a result. Profitability is a function of both revenue and expense. Thus, there exists the possibility that more money have been devoted to domestic cheeses in exploring different flavors and training  staff to cater for the consumers. In this sense, domestic cheeses raise costs with relatively stable price and this in turn rendering them unprofitable despite the popularity. On the contrary, imported cheeses may profit large regardless of small customer group.  Without weighing revenue against expense, the author’s assumption is dubious and unwarranted.

Finally, even if the company would turn a profit from domestic cheeses, the writer jumps to the conclusion that the best way to improve profits in all of stores is to discontinue stocking imported cheese and concentrate primarily on domestic cheeses. Yet no evidence is offered to support this crucial assumption. It is entirely possible the consumers stop buying domestic cheeses when they are coerced to get accustomed to only domestic ones. At the same time, perhaps the majority of the patrons of imported cheeses would remain their loyal to their favorite cheese so that they are not willing to try domestic cheeses. Any of these scenarios, if true, the company’s alleged “profit” strategy might proved to be a failure one, let alone being the best way.

In conclusion, the argument is unpersuasive and indefensible as it stands. To bolster it the author must show perhaps by way of reliable survey with more detailed information. The author can also render convincing evidence that the domestic cheeses are really popular among the whole country. To better access this argument, I would need to know the specific cost and revenue estimated for both domestic and imported cheeses.

ZhouPYFUID: 2633778

进来拜一拜北美范文……

gabywUID: 2633725

In this memo, the editor recommends that the best way to improve profits is to discontinue stocking many of our varieties of imported cheese and concentrate on domestic cheeses. To substantiate the recommendation, the author points out the situation that the five best-selling cheeses were all domestic cheddar cheeses from Wisconsin. The author even cited a survey indicating an increasing preference for domestic cheeses. Yet close scrutiny reveals that neither of them lends credible support to this recommendation.

First of all, domestic cheddar cheeses were the five best-selling cheeses at newest store does not necessarily imply that domestic cheeses are popular. Perhaps only cheddar cheeses were welcomed among people, despite the fact that other domestic bands of cheeses were ignored by customers. Moreover, the statement overlooks the possibilities that domestic cheeses only win popularity in a certain area as the local people enjoy the flavor while the residents in other places consider those chesses are terrible and therefore avoid purchase them. Without ruling out those possible factors, the author’s assertion that the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin cannot be taken seriously. ( 我有一个疑问，cheddar 好像是奶酪的一个品种，而不是一个品牌吧？)

Secondly, the survey conducted by Cheeses of the World magazine amounts to scant evidence that domestic cheeses are preferable in customers’ eyes, for it offers neither precise increasing numbers of the domestic-cheeses-preference-consumers nor the information about the relative percentage. Thus, this survey is statistically unconvincing.（拿走了！） What is more, the sample of this survey is not representative, as their interviewees’ group is only defined in subscribers of Cheeses of the World magazine (good!). Perhaps most of them are the lovers of domestic chesses and their preference cannot represent the whole group’s preference. For that matter, perhaps some of interviewees give their feedback at random, after all, not all the people are willing give their answers responsibly. If so, the survey is far away from being useful.
Thirdly, even assuming that customers prefer to choose domestic cheese rather than imported cheese, the company would not necessarily be profitable as a result. Profitability is a function of both revenue and expense. Thus, there exists the possibility that more money have been devoted to domestic cheeses in exploring different flavors and training  staff to cater for the consumers. In this sense, domestic cheeses raise costs with relatively stable price and this in turn rendering them unprofitable despite the popularity. On the contrary, imported cheeses may profit large regardless of small customer group.  Without weighing revenue against expense, the author’s assumption is dubious and unwarranted.
Finally, even if the company would turn a profit from domestic cheeses, the writer jumps to the conclusion that the best way to improve profits in all of stores is to discontinue stocking imported cheese and concentrate primarily on domestic cheeses. Yet no evidence is offered to support this crucial assumption. It is entirely possible the consumers stop buying domestic cheeses when they are coerced to get accustomed to only domestic ones. At the same time, perhaps the majority of the patrons of imported cheeses would remain their loyal to their favorite cheese so that they are not willing to try domestic cheeses. Any of these scenarios, if true, the company’s alleged “profit” strategy might proved to be a failure one, let alone being the best way.
In conclusion, the argument is unpersuasive and indefensible as it stands. To bolster it the author must show perhaps by way of reliable survey with more detailed information. The author can also render convincing evidence that the domestic cheeses are really popular among the whole country. To better access this argument, I would need to know the specific cost and revenue estimated for both domestic and imported cheeses.