The following appeared in a proposal from the economic minister of the country of Paraterra.
"In order to strengthen its lagging economy, last year the government of the nearby country of Bellegea began an advertising campaign to promote ecologically sound tourism (ecotourism). This year the number of foreign visitors arriving at Bellegea's main airport doubled, and per capita income in Bellegea increased by ten percent. To provide more income for the population of Paraterra and also preserve the natural environment of our tiny country, we too should begin to promote ecotourism. To ensure that our advertising campaign is successful, we should hire the current director of Bellegea's National Tourism Office as a consultant for the campaign."
The arguer recommends that Paraterra should begin to promote ecotourism in order to provide more income for Paraterra’s people. To support this recommendation the arguer cites the example of Bellegea near to Paraterra that the foreign visitors arriving at Bellegea’s main airport doubled, and per capita income in Bellegea increased by ten percent this year for the reason that Bellegea began an advertising campaign to promote ecotourism last year. On the basis of this evidence the author indicate that Paraterra should hire the current director of Bellegea’s National Tourism Office as a consultant for the campaign. Careful examination of the supporting evidence, however, reveals that it lends little credible support to the arguer’s support.
To begin with, the author indicates that the increasing of Bellegea’s economy is mainly result from the advertising campaign to promote the ecotourism. However, this may not the only reason of the promoting. It is entirely possible that the main forms in this area have better profits than before or the increasing export of Bellegea’s products. If this is the case, the recommended acquisition would not serve the arguer’s goal.
Secondly, even if ecotourism is the main means for increasing Bellegea’s lagging economy, the author relays on what might be a false analogy between Bellegea and Paraterra. In order to serve as a model that Paraterra should follow, the author must assumes that all relevant conditions involving the ecotourism are essentially the same. However, this assumption is unjustifiable. For instance, the two area may have different climates and various soil situations, so they cannot simply take Bellegea’s experience into use. Without ruling out these possible reasons, the author cannot convince me Paraterra would reach the same result in this way.
Thirdly, the author indicates that Paraterra should hire the current director of Bellege’s National tourism Office as a consultant for the campaign. Nevertheless, the author fails to provide any evidence to show the director would be proper in this job. Perhaps the director can help a lot in tourism jobs, but can do little in advertising campaign.
Finally, the author overlooks the strong possibility that advertisement is not the only factor that affects the ecotourism’s success. Other factors might include the service during the trip and the travel costs. Without ruling out these possible scenarios, the author cannot convince me about the good result about the ecotourism.
In sum, the author cannot justify the conclusion on the basis of scant evidence provided in the article. To bolster the conclusion the author must provide better evidence that Bellegea’s economy increasing is mainly result from the ecotourism; Bellegea and Paraterra enjoy the same situation which is helpful in ecotourism. I would also need more information about whether Bellegea’s National Tourism Office director have a lot of experiences on advertising campaign about ecotourism.