Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
The statistics claims that advertise should attract male consumer and emphasize on the effectiveness of dentists’ anesthetic skills and their sensitivity to nervous or suffering patients. To support this argument, the statistics cites that three times more men than women faint while going to see dentist which indicate compared with women, men are easier to be distressed when they have dental works. I find this argument logically unconvincing in several respects.
First of all, the statistics shows that faintness in men is three times than women. Accordingly, the argument rests on the assumption that men are more than women. Yet, we are not informed the percentage of men and women as well as their health conditions. It is possible that men are less than women and their health conditions are worse than women. If this is the case, the recommended acquisition would not serve the statistics.
In the second place, even if men is easier to faint than women, the argument provides no clear evidence that men are more likely to be distressed when they have dental works than women. It is possible that women are also easier to be distressed without the faintness. Their hearts may beat fast or they may feel them out of breath. Or perhaps some of them go to see dentists along with their friends and parents. As a result, it is unreasonable for advertise sorely target male customers. Thus, without better evidence that only men are more sensitive to pain than women, the effectiveness of advertisement remains unconvincing.
Last but not least, advertise on dentists’ anesthetic skills and their sensitivity to nervous are little indication that men may diminish the chances of faintness and distress. There is no evidence to support the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous. Maybe it is not true or maybe dental clinic deceive patients in order to attract more patients. Or perhaps men don’t like giving anesthetic and the sensitivity may hamper dentist to make decision when doing dental work.
In sum, the argument is not persuasive. To bolster it the number of men and women should be cited. To strength it, I would need to know the women’s feelings about dental work as well as the credibility of the advertisement and whether both anesthetic techniques and sensitivity to nervous help with dental work.