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1The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
1 concernings of residents of Plainsvilly are mainly focused on healthy trainings and relevant items, while Nature’s Way emphasize on healthy food.
2 the memorandum has obviously ignored the presence of other healthy-related stores in Plainsvilly
3 no one can assure this trend of “hot buyings” will last forever
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2The following appeared in a letter sent by a committee of homeowners from the Deerhaven Acres to all homeowners in Deerhaven Acres.
"Seven years ago, homeowners in nearby Brookville community adopted a set of restrictions on how the community's yards should be landscaped and what colors the exteriors of homes should be painted. Since then, average property values have tripled in Brookville. In order to raise property values in Deerhaven Acres, we should adopt our own set of restrictions on landscaping and housepainting."
1 there might be corelation rather than a cause-result relationship between the adoption of restrictions and the going-up of property values.
2 dwellers have the freedom in choosing between a universal arrangement of community and developing their own tastes of housepainting and landscaping.
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3The following appeared in a newspaper article about law firms in the city of Megalopolis.
"In Megalopolis, the number of law school graduates who went to work for large, corporate firms declined by 15 percent over the last three years, whereas an increasing number of graduates took jobs at small, general practice firms. Even though large firms usually offer much higher salaries, law school graduates are choosing to work for the smaller firms most likely because they experience greater job satisfaction at smaller firms. In a survey of first-year students at a leading law school, most agreed with the statement that earning a high salary was less important to them than job satisfaction. This finding suggests that the large, corporate firms of Megalopolis will need to offer graduates more benefits and incentives and reduce the number of hours they must work."
1 A large, corporate firm is different from a small, general practice firm at a lot of aspects besides the scale of the company
2 The arguer drew the conclusion from a survey of first-year student that job satisfaction is more emphasized than high salaries
3 The 15% drop in law school graduates entering large firms and prompt in smaller ones may be arributed to other reasons as the HR policy modification.
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4The following was posted on an Internet real estate discussion site.
"Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams' revenue last year was twice as high as that of Fitch, and included home sales that averaged $168,000, compared to Fitch's $144,000. Homes listed with Adams sell faster as well: ten years ago, I listed my home with Fitch and it took more than four months to sell; last year, when I sold another home, I listed it with Adams, and it took only one month. Thus, if you want to sell your home quickly and at a good price, you should use Adams."
The arguer unfairly assumed that Adams sell homes quicker than Fitch.
1 Though the number of the agents of Fitch is 25, which is fewer than Adams and all work part-time but the money of home sales of Fitch is only slightly less than Adam. In this case, it shows Fitch have a higher efficiency than Adams.
2 The selling time of the Fitch ten years ago can not make sense when comparing with the selling time of the Adams last year, for the Fitch’ selling speed will increase during the past ten years.
3 The revenue of the Adams may be composed by the sales, such as business building, office building which is not related to the selling of home.
The arguer commits a fallacy of hasty generalization. No evidence show that Adams will sell very home quicker and at a good price.
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5The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of arthritis is expected to rise from 40 million to 60 million over the next twenty years, pharmaceutical companies that produce drugs for the treatment of arthritis should be very profitable. Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon, the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical company. But the patent on Xenon expires in three years, and other companies will then be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of a new drug called Xylan, which clinical studies show is preferred over Xenon by seven out of ten patients suffering from the most extreme cases of arthritis."
1 the arguer takes for granted that the medicine is the unique curing the arthritis
2 20 years is a period long enough for a lot of changes
3 there is no evidence that the patients appears next twenty years are all most extreme case |
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