Issue109 【勇往直前】十年之战nbta03

nbta03UID：2326371

109 - "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."
WORDS: 560 (629 modified)         TIME: 00:58:00          DATE: 2007-7-30 16:45:35

Whether the advertisements, which makes consumers feel like that they will "be like" the person in the ads, are effective not only in selling products but also helping people feel better about themselves, as the speaker asserts? While admit that many advertisers take such way to attract people, I strongly disagree with the effective results of the ads in both respects.

Nowadays, more and more advertisers take advantage of people's imitating mind in ads. The method adopted by most commercials is to invite a person who is appears to have benefited from the product to make the effect believed, which could improve the sale. Consumers sometimes pursuit an appearance eagerly, and when they see their ideal image in the ads ,they are intend to trust the effect of the product. Consider the fitness product as an example. The people in these product ads are youthful, fit and of great charm, what many people want to "be like", especially female consumers in favor of a slim charm body. As a result, such consumers feel like themselves the same image as the people in ads after use and probably will buy the product. At the same time, the use of a celebrity is often common way to attract consumers. People would probably have a sense that all their favorite stars have are perfect, including the products they advertise for. These ads all take advantage of what the consumers cares mostly about the products.

Though such kinds of ads are often used by advertisers, it does not follows that they will make a good effect in sale and feeling of consumers. On the one hand, consumers are more and more rational  in shopping that they emphasize more attention on the real quality of the product and the satisfaction in shopping rather than the ads' visual effect. The consumers know that the effect of products can only be shown through test so that the ads just play a role in decoration. Thus, these ads can not improve the sale in front of abovementioned consumers. On the other hand, the ads probably could not make the consumers feel better since that a distinguished personality is popular in current society. Many people are chasing their personal style in clothing, decoration and even ways of living. They do not want to be the same with others and just looking for a unique way. Being like with the image in the ads cannot meet their personal satisfaction. Obviously, such kind of consumers will not view the products in the ads highly. In short, the ads which the speaker assert will not give a good performance in sale and good feelings in consumers surely.

Actually, whether an ad is effective is due to whether it establish a long-lasting cognizance and loyalty to the brand mark in consumers' heart. Consider Nike, the widely known sports products manufacturer in the world. We often choose Nike as out first choice when buying sports products. However, the content in many of Nike's ads are just a couple of common people doing sports. Why is Nike so popular in the world? Why we all like to wear Nike clothes? The answer is clear and simple: it has taken root in our heart deeply. A short pop sale of a certain product does not mean that it will be at high vitality continuously. It is the cognizance and loyalty to the brand in consumers' mind that influence the sale.

To sum up, the ads which provide apparent effects does not surely lead to good performance in selling and giving consumers a nice feeling. Products can sell well only when only when the brand take roots deeply in consumers' mind. So the relevant ads should also serve to strengthen the purpose to be more effective.

nornsUID：2325187

Whether the advertisements, which makes consumers feel like that they will "be like" the person in the ads, are effective not only in selling products but also helping people feel better about themselves, as the speaker asserts? While admit that many advertisers take such way to attract people, I strongly disagree with the effective results of the ads in both respects.

Nowadays, more and more advertisers take advantage of people's imitating mind in ads. The method adopted by most commercials is to invite a person who is （去掉）appears to have benefited from the product to make the effect believed, which could improve the sale. Consumers sometimes pursuit an appearance eagerly, and when they see their ideal image in the ads ,they are intend to trust the effect of the product. Consider the fitness product as an example. The people in these product ads are youthful, fit and of great charm, what many people want to "be like", especially female consumers in favor of a slim charm（charming） body. As a result, such consumers feel like themselves the same image as the people in ads after use and probably will buy the product. At the same time, the use of a celebrity is often common way to attract consumers. People would probably have a sense that all their favorite stars have are perfect, including the products they advertise for. These ads all take advantage of what the consumers cares mostly about the products.

Though such kinds of ads are often used by advertisers, it does not follows that they will make a good effect in sale and feeling of consumers. On the one hand, consumers are more and more rational  in shopping that they emphasize more attention on the real quality of the product and the satisfaction in shopping rather than the ads' visual effect. The consumers know that the effect of products can only be shown through test so that the ads just play a role in decoration. Thus, these ads can not improve the sale in front of abovementioned consumers. On the other hand, the ads probably could not make the consumers feel better since that a distinguished personality is popular in current society. Many people are chasing their personal style in clothing, decoration and even ways of living. They do not want to be the same with others and just looking for a unique way. Being like with the image in the ads cannot meet their personal satisfaction. Obviously, such kind of consumers will not view the products in the ads highly. In short, the ads which the speaker assert will not give a good performance in sale and good feelings in consumers surely.(举个例子好了，语言很流畅)

Actually, whether an ad is effective （or not）is due to whether it establish a long-lasting cognizance and loyalty to the brand mark in consumers' heart. Consider Nike, the widely known sports products manufacturer in the world. We often choose Nike as out first choice when buying sports products. However, the content in many of Nike's ads are just a couple of common people doing sports. Why is Nike so popular in the world? Why we all like to wear Nike clothes? The answer is clear and simple: it has taken root in our heart deeply. A short pop sale of a certain product does not mean that it will be at high vitality continuously. It is the cognizance and loyalty to the brand in consumers' mind that influence the sale.

To sum up, the ads which provide apparent effects does not surely lead to good performance in selling and giving consumers a nice feeling. Products can sell well only when the brand take roots deeply in consumers' mind. So the relevant ads should also serve to strengthen the purpose to be more effective.

这篇很不错，语言很流畅，句子也很到位  蓝色是我觉得很棒的!!not mistakes!!!

[ 本帖最后由 norns 于 2007-7-30 20:07 编辑 ]

PudingUID：2364107

109 - "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."WORDS: 560 (629 modified)         TIME: 00:58:00          DATE: 2007-7-30 16:45:35

Whether the advertisements, which makes consumers feel like that they will "be like" the person in the ads, are effective not only in selling products but also helping people feel better about themselves,(要变个方法说出来) as the speaker asserts? While admit that many advertisers take such way to attract people, I strongly disagree with the effective results of the ads in both respects.

Nowadays, more and more advertisers take advantage of people's imitating mind in ads. The method adopted by most commercials is to invite a person who is appears to have benefited from the product to make the effect believed, which could improve the sale. Consumers sometimes pursuit an appearance eagerly, and when they see their ideal image in the ads, they are intend to trust the effect of the product. Consider the fitness product as an example. The people in these product ads are youthful, fit and of great charm, what many people want to "be like", especially female consumers in favor of a slim charm body. As a result, such consumers feel like themselves the same image as the people in ads after use and probably will buy the product. At the same time, the use of a celebrity is often common way to attract consumers. People would probably have a sense that all their favorite stars have are perfect, including the products they advertise for. These ads all take advantage of what the consumers cares mostly about the products.

Though such kinds of ads are often used by advertisers, it does not follows(follow) that they will make a good effect in sale and feeling of consumers. On the one hand, consumers are more and more rational in shopping that they emphasize more attention on the real quality of the product and the satisfaction in shopping rather than the ads' visual effect. The consumers know that the effect of products can only be shown through test so that the ads just play a role in decoration. Thus, these ads can not improve the sale in front of abovementioned consumers. On the other hand, the ads probably could not make the consumers feel better since that a distinguished personality is popular in current society. Many people are chasing their personal style in clothing, decoration and even ways of living. They do not want to be the same with others and just looking for a unique way. Being like with the image in the ads cannot meet their personal satisfaction. Obviously, such kind of consumers will not view the products in the ads highly. In short, the ads which the speaker assert(asserts) will not give a good performance in sale and good feelings in consumers surely.

Actually, whether an ad is effective is due to whether it establish(establishes) a long-lasting cognizance and loyalty to the brand mark in consumers' heart. Consider Nike, the widely known sports products manufacturer in the world. We often choose Nike as out first choice when buying sports products. However, the content in many of Nike's ads are just a couple of common people(如果这里用到commen people 那么第二段里就要用相反的celebrities) doing sports. Why is Nike so popular in the world? Why we all like to wear Nike clothes? The answer is clear and simple: it has taken root in our heart deeply. A short pop sale of a certain product does not mean that it will be at high vitality continuously. It is the cognizance and loyalty to the brand in consumers' mind that influence the sale.

To sum up, the ads which provide apparent effects does not surely lead to good performance in selling and giving consumers a nice feeling. Products can sell well only when only when the brand take(takes) roots deeply in consumers' mind. So the relevant ads should also serve to strengthen the purpose to be more effective.

偶觉得这篇文挺好的