作业四

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作业四

TOPIC: ARGUMENT232 - The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.
"Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company's extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song."
WORDS: 383          TIME: 1:05:06          DATE: 2007-10-28
This memo recommends that Eco-Power swith from advertising in magazines to advertisements featuring a distinctive song to boost company profits. To support this recommendation, the author points out that many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. The manager also cites the survey that 85 percent of high school students could easily recognize the tunes used to advertise leading soft and fast-food restaurants. However, I find the ower's argument weak ,for several reasons.
First of all, the argument assums unfairly that the decline of sales of the company's home appliances is due to the company's extensive advertising in magazines. This poor assumption overlooks the possibility that the tools and  home appliances the company makes are out of date, and many people do not like them. It also ignores the possibility of the depression of the whole economy.Without considering and ruling out these possibilities, the author can not justifiably conclude that the company should swith to advertisements featuring a distinctive song.
Secondly, even assuming that sales of the company's sales of home appliances declines because of extensive advertising in magazines, there is no evidence shows that the songs can immediately boost the sale of Eco-Power.The success of song about soft drinks and fast-food can not be applied to home appliances directly. On one hand, home appliances cost more than soft drinks and fast-food, therefore consumers will take make more consideration before they choose products from the company. On the other hand, home appliances are bought-once products while fast-food and sofe drinks makes repeated buying. Therefore, the song can be more helpful to maintain their consumers, however, on one will repeat buying home appliances at least in a short time. If this really happens, the qulity of products of this company is problematic.
To sum up, the recommendation is not well supported. To support the argument the author must provide clear evidence that the company's extensive advertising in magazines during the past year is the real reason of the decline of the sales of the company's home appliances. The author must also provide evidence that advertisements featuring a distinctive song can directly boost the company's profits. Finally, to better evaluate the argument I would nees know the cost of making a distinctive song.