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"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
字数:509
In this memo, the author maintains that the best way to improve profits in all of stores is to stock primarily many of varieties of domestic cheeses instead of the varieties of imported cheese. At first glance it seems to be convincing, however, after a close scrutiny, there are several logical flaws undermining this argument.
First of all, the threshold problem with the argument is that the author mistakenly simply equates profit with the sale. Although the five best-selling cheeses at newest store were all domestic cheddar cheeses, the amount of sale can not be representative for the profit. It is high possible that the amount of sale of imported cheeses is less than that of domestic cheddar cheeses ,but the profit of imported cheeses is much more than that of domestic cheddar cheeses. Without taking into account this possibility, the author cannot expect us to take seriously that the best-selling of domestic cheddar cheeses can bringing the immense profit.
In addition, even assuming that the domestic cheddar cheeses can increase the profit of stores, the author can not conclude that over all stores should sell the same domestic cheddar cheeses as did the newest store. The author provides no evidence that the newest store is representative of overall stores. It is entirely possible that the newest store have a large number of customers who have a favor of the domestic cheddar cheeses. However, it is also possible that the customers of other stores have a favor of the imported cheeses. Lacking evidence the newest store equate to the over stores, the author can not draw a conclusion over all store should stock domestic cheeses and do discontinue stocking imported cheese.
Furthermore, the survey of the World magazine should be reliable in all respects, the survey did not provides any information and statistics that how many people respond this survey, whether these respondents could be representative of all people. There is a high possibility that a few people who like the domestic cheeses participated in the survey, but many other people never respond the survey. If the author can not rule out these and other possibilities, the reliability of the survey is doubtful and problematic.
Finally but not least, the author claims that for improving the profits, the way of discontinue stocking imported cheese and concentrate primarily on domestic cheeses is best .In fact, there is countless way to improve the profits. For example, the stores can improve their management, and employ some experienced workers. In addition, the author can develop other productions. Considering these feasible ways to improve the profits of stores, these stores cannot consider stocking imported cheese as the best way,
In sum, the author fails to convince that by using the way of domestic cheese, the profit of all stores will improve. To better substantiate this argument , I need more evidence that the amount of sales in the newest store equate to the profit of the store. The author also need provide evidences that over all stores would adopt the way of sales and that the survey of World magazine is reliable. What is more, author should take into other ways to improve the profit of stores. |
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