Argument101

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argu101

In the statement, the author claims that their company should fortify Wheat-O cereal with soy protein since a recent survey indicates that people who ate soybean have lower cholesterol level than those who did not, and he believes that invest on this project would be profitable. His recommendation seems to be logical and convincing at first glance, however from the personal perspective I am afraid that his assertion could hardly bear further consideration since several crucial fallacies in it.

The threshold problem of his assertion is that he assume subject with low cholesterol level bear some relations to the soybeans, but fails to provide substantial evidence to reflect the casual relationship between these two. It is highly possible that people takes more sports in their spare-time, or implement a healthy diet schedule, which could also decrease the cholesterol level. Thus this assumption is unreliable in my view.

Even if the reason of cholesterol decreasing indeed relies on eating soybean, whereas, we are not informed whether some other material in soybean could contribute to cholesterol decline. Hence without a minute analysis report about which material impact on the cholesterol level of human body, it is too hasty to draw the conclusion that soy protein is productive.

Even if soy protein would have sort of positive influence on decline of cholesterol, the author fails to provide sufficient evidence to illustrate the possibility that consumers would buy Wheat-O for included soy protein, since every consumer would take some other factors into account in activity of purchase such as prize, product quality, even reputation whose information are not presented in the statement. Moreover, the motivation of consumers is dubious, no survey or investigation demonstrates that people suffer from over-extended cholesterol and require for reducing it for health.

Last, profit is an item not only consisted by revenue but also cost, similarly, author fails to mention this substantial factor in the argument which would also render it unwarranted.

In sum, the argument is indefensible as it stands. To strengthen it the author should provide clear evidence that soy protein would effectively reduce cholesterol level and a detail survey about the related market. Additionally, it would be more convincing and logical acceptable if a benefit-revenue analysis has been offered.

[ 本帖最后由 winterchou 于 2008-2-24 21:00 编辑 ]

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