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"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."WORDS:495 TIME: 01:00:00 DATE: 2008-3-18 22:18:17The speaker concludes that they should buy Mesa Foods which increased by 20 percent in profits last year and its star product has had increased sales in the last three years. The author also cites other evidence to justify his claim. However, I found this argument logically unconvincing in several respects.First of all, the mere fact that Mesa (Mesa Foods) only markets its products in a relatively small region of the country is scant evidence that it will be popular throughout the country. The success in such a small scale is little indication that it will thrive in the whole state. Perhaps the snacks provided by Mesa are quite special in taste and only those from that small region fascinate with them due to some custom reasons while others enjoy snacks which are of totally different tastes.Secondly, the fact that Mesa enjoyed a 20 percent increase in its profits last year fails to provide any scant(adequate) evidence to substantiate the assumption that Mesa's profits will also increased after Omni Inc. has bought it. Maybe its profits aggrandized last year due to a series of other reasons such as there are several exhibitions or concerts held in the place which Mesa locates and therefore large amounts of tourists and fans rushed into the region which provided Mesa with a superexellent(superexcellent) opportunity to raise its profits. Thirdly, the mere fact that its best-selling product, Diabolique Salsa, achieve a three-year increase in sales accomplishes nothing towards bolstering the recommendation. It is entirely possible that the profits of the product only constitute a small proportion comparing with the whole sales of Mesa. If this is the case, then the three-year increase in its profits will contribute nothing in proving the speaker's recommendation. Even the product will continue its advantage, it cannot be an essential part to guarantee that Mesa will make profits in the following years, not to mention the possibility that people will be bored with the product and no longer purchase it which will be a disadvantage to Mesa. Consequently, the speaker's recommendation that they should concentrate in particular on marketing Diabolique Salsa in the country will be a dangerous decision.Finally, the speaker claims that because Omni Inc. faces to those from 14 to 25 year olds who consumes(consume) most snack foods, they should buy Mesa, which is logically unsound. Perhaps the young are not interested in the kinds of snacks from Mesa, then Omni is unlikely to make profits by purchasing Mesa.In conclusion, the recommendation relies on a series of doubtful assumptions .To better assess the argument , I would need to know whether Mesa has earn its profits for many years or last year is just a(an) aberration. I would also need to know the portion of the profits its best-selling made in the whole sales and the speaker should provide better evidence than(that) many young people throughout the country will be interested in Mesa and its Diabolique Salsa.
比较清晰,对逻辑错误找的也比较全,很不错,呵呵 |