TOPIC: ARGUMENT65 - The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
WORDS: 457 TIME: 00:30:00 DATE: 2008-4-1 20:26:55
The author recommends that they should stop stocking many of their varieties of imported cheese and concentrate primarily on domestic ones. To support her recommendation, she cites the following facts that the five best-selling cheeses at their newest store were domestic ones and a survey by a magazine indicates an increasing preference for domestic cheeses. However, I find some logical flaws in this argument which render it unconvincing.
To begin with, the best-selling cheeses at their newest store are domestic ones from Wisconsin does not necessarily indicate that this is the case in all of their chain stores. We cannot exclude the possibility that the store is opened in Wisconsin and they are used to the cheeses made in their hometown while people from other places may prefer different kinds of cheeses. Consequently, the best-selling cheeses at the newest store are domestic ones do not represent that most customers like domestic cheeses.
Secondly, the mere fact that cheddar cheeses from Wisconsin become best-selling cheeses at their newest stores are of no indication that they will continually keep the place. The author overlooks the possibility that these cheeses sell well because they are on sale. Customers buy them due to their low prices and if the cheeses are no longer ten-cent, they will probably stop purchasing them. Also, maybe they are originally the cheapest ones in the store and contain little profits. If the stores decide to concentrate primarily on these cheeses, they will not earn as much as before, not to mention improving their profits.
What's more, another problem with the argument includes the survey by Cheeses of the World magazine. It is unreasonable to draw any conclusion from the survey because the author has not provided any information about how many people actually responded to the survey and whether they are representative of most customers. Moreover, those who prefer domestic cheeses may be inclined to reply to the survey or those who are the fans of imported cheeses do not read the magazine, either of the cases can make the conclusion of the survey unconvincing.
Finally, there may exist many other ways to improve their profits rather than concentrate primarily on domestic cheeses. The author has not offered any evidence to substantiate that this is the best one.
In conclusion, due to the several logical flaws mentioned above, the recommendation is unconvincing. To better bolster it, the author should provide more evidence to show that the best-selling cheeses in other chain stores are domestic and they are also profitable. Also, she has to substantiate that the survey by that magazine is representative and can show the tendency of preference for domestic cheeses. What's more, she should make sure that concentrating primarily on domestic cheeses is the best way to improve their profits.
The author recommends that they should stop stocking many of their varieties of imported cheese and concentrate primarily on domestic ones. To support her recommendation, she cites the following facts that the five best-selling cheeses at their newest store were domestic ones and a survey by a magazine indicates an increasing preference for domestic cheeses. However, I find some logical flaws in this argument which render it unconvincing.
To begin with, the best-selling cheeses at their newest store are domestic ones from Wisconsin does not necessarily indicate that this is the case in all of their chain stores. We cannot exclude the possibility that the store is opened in Wisconsin and they are used to the cheeses made in their hometown while people from other places may prefer different kinds of cheeses. Consequently, the best-selling cheeses at the newest store are domestic ones do not represent that most customers like domestic cheeses.
Secondly, the mere fact that cheddar cheeses from Wisconsin become best-selling cheeses at their newest stores are(is) of no indication that they will continually keep the place. The author overlooks the possibility that these cheeses sell well because they are on sale(这句话不太理解,是理由吗). Customers buy them due to their low prices and if the cheeses are no longer ten-cent, they will probably stop purchasing them. Also, maybe they are originally the cheapest ones in the store and contain little profits. If the stores decide to concentrate primarily on these cheeses, they will not earn as much as before, not to mention improving their profits.
What's more, another problem with the argument includes the survey by Cheeses of the World magazine. It is unreasonable to draw any conclusion from the survey because the author has not provided any information about how many people actually responded to the survey and whether they are representative of most customers. Moreover, those who prefer domestic cheeses may be inclined to reply to the survey or those who are the fans of imported cheeses do not read the magazine, either of the cases can make the conclusion of the survey unconvincing.
Finally, there may exist many other ways to improve their profits rather than concentrate primarily on domestic cheeses. The author has not offered any evidence to substantiate that this is the best one.
In conclusion, due to the several logical flaws mentioned above, the recommendation is unconvincing. To better bolster it, the author should provide more evidence to show that the best-selling cheeses in other chain stores are domestic and they are also profitable. Also, she has to substantiate that the survey by that magazine is representative and can show the tendency of preference for domestic cheeses. What's more, she should make sure that concentrating primarily on domestic cheeses is the best way to improve their profits.