Issue109 我的第一篇,欢迎大家指正！！

lilywortUID: 190249

题目:
The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves.
正文:
Every day, we are bombarded with slogans, print ads, commercials, packaging claims , billboards----all forms of advertiser's propaganda.  Advertisers show some person in the ad----to convince us that if we use their products, we will "be like" the person. We have to admit that this practice is really effectively sell products, however, whether it make consumers feel better about themselves is not quite convincing.

With the high speed of our daily lives, we almost receive all information from medium. Especially, the nonstop parade of advertisements in the newspapers, magazines, televisions, posters, etc.  provide us with information about products, which advertisers want us to know. Therefore, what all we know about certain product is only propaganda messages being pitched in advertisements. And then, people, being allured by the glittering words and attractive models in the ad, rush into the stores to buy products. As for how many consumers buy products just because ads, I am not privy to the sort of statistical information required to answer this question with complete certainty,  my intuition tells me that this practice really work effectively. Otherwise, advertisers would not keep using it.

Why would this technique work? Why so many of us buy products urged on us by ads? Consumers lured by the hope of "being like" the person in the ad may experience some initial measure of satisfaction in the form of an ego boost. People always have ideal images about themselves in their minds. When they are exposed to those glittering generalities----attractive and slippery words and phrases, they totally absorb in the imagination of the perfect-self. Consumers purchase the products without thinking very much about what glittering generalities mean, or even apply to the products. Similarly, Advertisers capitalize on the admiration people have for celebrities or models----even though they are not experts on the product.

The speaker claims that such kind of advertisements is effective in that it .helps people feel better about themselves. As I know,  nevertheless, it is not the case. Especially when it comes to cosmetics, upscale clothing and some diet pills. Advertisers often use some lightening deceptions and sutble lies to beat their competitors. For instance, persons in cosmetic and diet pill ads usually are supermodels, who have perfect looking and well-shaped body----which are not the result of certain product but some other reasons, such as exercises, good life style and some inherent characteristics. Therefore, consumers’ better feelings about themselves is ephemeral, inevitably giving way to disappointment that phuchase did not live up to its implicit promise.

Now that the technique is so effectively, it is important to detect it and understand how it is used. Not advertisements all cheat, there is some ads send us worthwhile messages. So, in order to detect an ad, we need clear thinking: analyze an argument, examine both side of an issue, use logic to see flaws in a claim. Unfortunately, many of us would rather let advertisers do thinking for us. That is why we feel lacking information about products. If we often do some clear thinking before we do things and make decisions, we would feel better about ourselves truely.

As I mentioned above, in a way, by showing a person in the ad to appeal consumers to buy products does help sell products. But it is often not because the high quality of products which can really help consumers. Therefore, this kind of advertisements might make people feel disappointted rather than better.

[ Last edited by staralways on 2005-7-11 at 15:36 ]

lilywortUID: 190249

看大家都在说哪些是"高频",这个是根据什么定的?

fengboallanUID: 157405

就是老题，有110篇，精华区有

lilywortUID: 190249

偶自个儿来顶！！！

大伙帮忙看看文章阿，

lilywortUID: 190249

小妹刚来gt，

望大家多照顾

lilywortUID: 190249

怎么没人来拍呢？？

liujuyUID: 2300231

带有浓烈的北美范文痕迹