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发表于 2005-8-12 14:24:22
|显示全部楼层
呵呵~写的都晕了~没有写提纲看题目直接写的~刚刚写完
有点郁闷~~
狠狠拍吧~~~~~~~~~~~
互拍留链接~必回拍
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156The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.
"We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company."
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1.unrepresentative survey
2.non-causal relationship between increaseing sales and courses.
3.non-comparison to illustrate the courese are useful to other campanies.
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The author recommends that since the courses of Dickens Academy can make employers more graceful and satisfying with customers, other companies should hire Dickens to teach the employers. To support his or her argument, the author provides a survey in International Mega-Publishing (IMP), and the effectiveness after newly employers take the courses. The argument sounds reasonable, but a careful examination reveals it has several logic flaws, rendering it unconvincing.
A threshold problem with the argument involves the survey provided by author. First, the survey is made by Dickens Academy (DA), which makes it lack of representative. Because the survey could be designed to satisfied DA's need. Second, the respondents are just the senior management at IMP, which could not represent the average level of all clerks in a company. In addition, the survey is just made in one company, so the author could not imply that other companies' employers are also lack of intercommunication skills. Thus, the conclusion based on the unrepresentative survey is open to doubt.
A second problem is that the author claims that since the IMP let their newly employers attend the courses, the sales sharply increase, and the author deduces that the dissatisfied consumers are in decline. However the causal relationship between courses-attendance and sales-increase, is not clear, as no adequate information is provided. It is possible that the sharp sales-increase is caused by improvement of product's quality or of efficiency of service. Without ruling out these scenarios, the author could not establish the causal relationship, which renders the argument unwarranted. In addition, the conceptions between senior management and newly employers should not be confused. As mentioned in the argument, the survey indicates that the deficiency of intercommunicate is regarded to senior managers, while the courses are given to those newly comer. Perhaps the newly comers are not lack of communication skills, and the courses' effectiveness would be rather doubtful.
A final problem with the argument is that the author intends to advise other companies to let their employers attend the courses. But the author fails to provide enough evidence to illustrate the effectiveness of the courses. Although it might prove effective in IMP, it might not have the same influence on other companies, especially when there is no such comparisons between other companies and IMP. Perhaps other companies' employers could not absorb the essential of the courses like those in IMP. Under such circumstance, the courses would be useless in other companies.
To sum up, the author fails to provide enough information to illustrate his or her opinion, which makes the argument untenable. To support his or her view, the author had better give us more information about the survey, provide enough evidence to establish the causal relationship, and take the differences between companies into consideration. |
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