美国传媒专业怎么申？（经验贴，内附大量案例）2014.8.24 更新

miao1205UID：3432813

求更新

caluluUID：2527942

miao1205 发表于 2013-7-30 20:22
求更新

这周一定更新啊。。。R大神忙的都快成狗脑子了。。。yanyan姐很可怜的，老要催他。。。

希洛笨笨UID：3347063

好东西！

miao1205UID：3432813

calulu 发表于 2013-7-31 08:24
这周一定更新啊。。。R大神忙的都快成狗脑子了。。。yanyan姐很可怜的，老要催他。。。

抱抱蹭蹭

小呀嘛小生物UID：3424723

超级好贴~~
我想问，中介都说建议不申奖，可能会影响录取结果，等拿到通知书再去跟学校argue，还要签字确认不申请。可是我觉得这样根本就不在学校奖学金的list上了吧。到底会不会影响呢？拿到奖学金的米娜桑当时都是提交奖学金申请的吗？

caluluUID：2527942

小呀嘛小生物 发表于 2013-7-31 23:35
超级好贴~~
我想问，中介都说建议不申奖，可能会影响录取结果，等拿到通知书再去跟学校argue，还要签字确认 ...

其实这个问题我也一直不是很清楚，这肯定是有学校差异的，但是呢，我觉得影响应该不会有中介说的那么大。因为你申请奖学金，并不代表你没有奖学金就不去。而且如果你但是没有申请，事后去argue，很多时候是不可以的，因为已经过了申请奖学金的DDL。尤其是有的时候，在申请填表的时候，会要求填写你的资金来源，你可以同时写自费和奖学金，这样就根本不会影响。也给你讲个小故事吧。
我去年申请北卡教堂山分校的，因为是申请Ph.D,所以我肯定是要钱的，因此我完全没有上传资金证明。后来小蜜写信问我说，你在资金证明在哪里。我很强势地回答说：“我没有，因为家里负担不起，我的Ph。D必须是全奖的，而且我连硕士都没花钱，博士我不可能花钱读的。”结果后来，北卡还是给我录了，而且给的AD，而且还在录取信里写了，没有奖学金，而且no possibility in the future。由此可见，其实米国学校很轴的时候，压根不会因为你申请奖学金卡你。

caluluUID：2527942

这个部分算是一个插叙，是因为最近有太多的同学问我关于PR和Media Management专业的问题。Ryland同学于是顺便写了一个基础的介绍与建议，分享给大家。
插叙：PR and Media Management
      From the perspective of what academic disciplines teach associated subjects, these two areas are a combination of business and communications, so there are professionally oriented programs in both topics at both business schools and schools of communication, each with a different style and focus. With this said, the business schools are almost always much more expensive, but will give you access to incredible alumni resources, a degree that gets more respect in the professional world, and, truthfully, a better education in all of the sorts of issues that you will need to confront as a businessman or woman. Business schools also tend to have a greater focus on quantitative skills, which also is part of the reason why they usually lead to better careers. There is a greater focus on team projects, which leads to an interesting process of learning as much from your peers as you do from your teachers. In addition to costing more, it also is usually harder to get into the programs, especially without much experience. People who apply to business schools tend to have at least 2 to 5 years of working experience, and business schools admissions departments consider a person’s prior career experiences as a source of some of that team-based education.
     
       In contrast, PR and media management programs in communication schools tend to be cheaper and often are easier to get into, but do not offer as useful a skill set and do not have the same access to great career services resources and alumni network. Some of the best communication schools for these topics may also have some loose affiliation to business schools, while others focus on teaching useful professional skill sets by allowing students to work on more media or PR projects than business schools would allow their students. If you do not have a lot of experience, and are looking for the media experiences necessary to get into media work generally, it may be easier to go into a communication-based media management program. The MBA programs produce people with a strong competency and business generally with an industry specialization in media or PR topics, while communication schools produce either entry-level media business or PR specialists at the cost of insufficient rights to jump straight to a management level.
      
       With these things said, what you want to do with your degree and career and what you are able to afford, will largely dictate on which direction you should focus your energies.In my opinion, if you’re going to spend two years of your life in graduate school, it should be at least at a pretty solid program, or else you are better off simply gaining another year of work experience in trying for the same caliber of schools again in the future. The American attitude toward graduate education is somewhat different from what I understand to be in China. For example, professional schools often require that individuals have between two and seven years of experience in the work force already, as I was mentioning earlier. Their preference for more experience may require that even if you give it your best shot right now, you may not be of sufficient caliber to get into most of the business schools at this point. Many of my most successful prior clients have had one to three years of somewhat related media experience, but the amazing thing is that almost none of them had experience in exactly what they would want to do after they would finish the degree in the programs I helped them get into. In other words, I believe you have a great chance to get into a few these programs. Even with the slim chance that you do not, a year at an awesome job will put you into a completely different league in terms of your chances at the best schools.

莱德集MMUID：3455337

顶！虽然不是我申的方向，但是深夜来欣赏一下R神如此professional的文字也是好的，沾点写作上的仙气，嘿嘿嘿 多谢yanyan姐契而不舍的催促哈！

miao1205UID：3432813

看到群里提醒从床上爬起来看的，顶YANYAN姐的一切贴:lol

maizyUID：3419253

多谢yanyan姐，我是吉祥

caluluUID：2527942

在我各种催促之下，Ryland同学终于把他要写的关于PS和CV的各种suggestion的第一部分写出来了。Ryland同学在关于PS和CV会写四个部分，我也会抽时间对Ryland写的points进行评论并且添加案例。大家敬请期待。

This letter is designed to encourage potential applicants to think about their life and career paths and their connection to the choices of graduate programs. There will be more letters closer to the primary application season where I will discuss:
1. How to research each program,
2. How to think about your CV/resume and sharing your experiences, and
3. How to brainstorm for material to include in your personal statements.]

Anyone who is interested in applying to graduate school in the United States,

      My name is Ryland, and I am a US lawyer who is currently obtaining his PhD in media economics and policy. I’ve had a variety of different research, teaching, writing, editing, and other professional experiences, and if you’re curious about them, you are welcome to browse through my LinkedIn profile. Yanyan and I have helped many non-native English speakers with the process of deciding to which graduate schools they should apply and have provided revision suggestions and editing of personal statements, CVs, and resumes. My job and your application’s chances are influenced heavily by three somewhat abstract factors.

      First, you must give some idea of what makes you passionate and excited! In the materials personal statements you give, the committee must get a sense of your personality. I have received many personal statements that are too bland and without personality for the admissions committee to create an estimate in their minds about how a particular applicant will fit in with other admitted students, and those are no doubt the hardest for me to improve or fine tune, which in turn leads to lower acceptance rates. I have also read some personal statements that are perhaps too full of personality, but it is much easier to edit down entertaining and quirky things while still letting the best parts of your personality shine through.
妍妍评论：这个部分的重点在于，我们见过很多以往的PS，总结起来一句话就是，没有血肉。这个其实是和我们在申请中的一个误区有关的。很多时候大家极力地在PS里表现，自己做出过多少成果。因为在中国，我们都是考大学，考研究生，任何事情都有一跟硬邦邦的分数线在那里。我们很容易把这种情绪移植到申请中来。觉得，我如果体现给committee，我发表过多少论文，做过多少社团的领导，有过多么牛的实习，就足以打动他们了。殊不知，美国的committee更想看到的，是一个活生生的人，是人的细节。举个例子，我的导师跟我说，当年我申请硕士的时候，文书中除开西藏段落，还有一个段落特别打动他。在那个段落，我写的是我曾经拍摄了一部关于湘剧的纪录短片，我是如何努力地想通过自己的一点力量来保护一种已经快要灭绝的传统戏剧，最后却因为审查制度片子不能播出。但是即使失败了，我觉得因为自己曾经倾尽全力，所以我不后悔，因为已经尽到了一个媒体人的责任。而我导师对我说，他最看重的，恰恰就是这种责任感。其实我写的这种故事，凡事和我本科类似专业的同学，肯定都有经历，但是很多时候，大家忘记了，把细节和心路历程在PS中写清楚。我曾经在群里说过，什么样的经历应该被写进PS，就是你曾经过去有过那么一个瞬间，觉得热血沸腾，觉得自己就是属于这个职业，这个领域的。如果你有过这样的瞬间，请记录下来。如果你从来没有过这样的瞬间，请问自己：我真的需要出国读研吗？

      Second, and somewhat related to the first, you must have some idea what makes you want to go into graduate school! No matter how passionate or interesting you are, if you do not know why you want a particular career, the admissions committee will sense it and reject your application. My most difficult clients are individuals who really don’t know why they want to go into any particular direction and are simply willing to attend any school or vaguely related specialization. Each department wants to have a sense that you will really use the educational experience they provide to develop your dream career. When you don’t know what you want to do with your life, you haven’t given me that dream story of why you want to spend two years of your life and sometimes $100,000+ on your education, and without it, I have to use weaker, more generic arguments and vague claims that only work sometimes. I have earned admissions for most of these people, but sadly, I worry about whether they have really thought enough about their decisions and whether they will be happy in the long run. Please, for your sake, really reflect upon your own dreams, hopes, and career aspirations before you decide upon which schools you would like to attend. The answers you find within yourself will serve as the backbone to your personal statements.
妍妍评论：这一点和第一点是息息相关的。但是这也是中国学生在申请中面临的一个无奈。说实话，因为中国的本科教育真的很少教过我们去想，我毕业了到底想干什么。我的职业生涯到底是怎么规划的。而且，中国的媒体专业细分并不明确，所以美国的很多项目方向，大家都是临到了申请，才第一次听说，有了一个模糊的感性认识。所以在申请的时候，很多人只是模糊的觉得，这个方向貌似很有意思，那个好像也可以，我都可以试试。这种思路不清晰的最具体体现就是，很多PS里，过多的写了，我为什么对这个方向感兴趣，而很少写，我为了这个感兴趣做了什么。比如，去年我们修改的文书，就曾经出现过，有同学说自己想申请游戏制作方向，而原因是因为，小时候玩过仙剑，去过迪斯尼乐园，因此对游戏产生了很浓厚的兴趣。Ryland但是对这篇文书很不留情的评价是，我承认你小时候玩过的一个游戏可能是你对游戏制作感兴趣的源动力可那也只是源动力而已，你根本没有为这个梦想做过什么，你甚至不明白，为了成为一个游戏制作者，你需要做什么。所以，对于这一点，我的建议是，即使大家真的暂时还不清楚自己以后要做什么，至少在写PS之前，请大量阅读与这个领域相关的新闻，故事，书籍，论文。先搞清楚这个专业毕业了是干嘛的，再倒推回去，将过往的经历和这个最终的职业目标想办法结合起来。即使你不知道自己的职业规划是什么，请装作知道！
             和这一点有关的另一个提示是：请大家在写PS的时候，少写自己从小就立志要为媒体事业奉献终生，也少写父母对自己的影响。我们去年修改的最极端的ps,三页纸的PS，写到1页半的时候，还在追述自己的高中阶段。这是绝对错误的写法。因为其实大家都心知肚明，我们小时候有过多少梦想，真坚持到了最后的有多少。我们对职业生涯的思考，一般是从高考之后才开始的。那之前的东西，如果不是特别需要，请极少提及。


      Third, the more you know about the schools and programs you would like to attend, the better your chances will be in the application. Each graduate program has its own particular strengths, educational philosophy, and desired mix of incoming students, which makes the application process a challenge to everyone involved. That is why you (or we) need to spend a substantial amount of time researching each individual program. This customizing process is often time-consuming, but it is necessary to maximize each application’s chance of success. My hardest clients have not really thought about why they want to apply to each program, have performed little or no research about the programs they are applying to, have perhaps written entirely too short or relatively unrelated personal statements for too many unrelated programs, and have strange requirements and opinions about how personal statements should be written. I spend most of my time on these and try as much as I can to find the best reasons why these clients should be accepted, but I am limited by my source material. These people are generally accepted by a few programs, but never reach their dream schools.

      Overall, if you reveal your passions in the materials you give to me, genuinely have connected those passions to a general career direction and set of related educational programs, and have done some research into the particular programs you want to apply to, the committee will be able to identify that special ‘spark,’ a unique mixture of reasons whose combination makes you perfect for a program. And my job is to ensure that spark is conveyed to the admissions committee, despite whatever hard-to-understand academic complexity, writing difficulties, and grammar challenges may otherwise block your way. I look forward to trying to share that spark. . .

Sincerely,

-Ryland

miao1205UID：3432813

顶贴~

vicky94UID：3444685

yanyan姐和R大神的啊~果断顶起~~~

maizyUID：3419253

刷新了一下就有yanyan的评价了，真赞！！！

Macchiato_NiCiUID：3442451

15fall也来顶贴，