Featured guest Mr John Kennedy
Copyright laws are good for creators and consumers in thedigital era, but they need to be made to work Creative industries are at a crucial moment of theirevolution in the digital world. The music industry has embraced the new environment,yet still only a tiny fractionof its music is getting paid for.The film and TV industries are seeing the power of BitTorrent technology to make movies and TV programmes available to the world without payment or consent.Newspapersare seeing their readers desert them for free news online. And bookpublishers are warning about new popular websites like Scribd, where books canbe downloaded for free, whatever the wishes of the author.
当下社会知识产权不被重视的现状
Music companies were the first to feel the impact of the internet and, although the industry is today stillin decline (down 8% globally in 2008), there has been a sea-change in its approach and in its business models. Music companies have left behind the world of a single-format marketplace, and are now licensing music across multiple channels, including over 400 online download stores. Newservices like the advertising-funded Spotify are even fighting free illegalsites with a free-to-user legitimate alternative.Spotify fights free with free. Despite the severe problems we face, theinnovation and the opportunities are abundantlyclear.
音乐公司和Spotify的对于侵权行为的反击
At this critical moment, copyright laws have never hada more important role to play. They are the enabler of legitimatecreative commerce. They make it possible for creative people, those who want toand who have enough talent, to make a living from music, film, design orwriting.Copyright does not inspire great works, but it does allow them to have value.That value translates into a vast driver of economic activity across the world.In the United States and Europe, copyright directly drives some 6% of economicactivity. Indirectly the impact is much greater.
Copyright的作用在于使作品有价值并促进经济发展
Governments neglect copyright and similar rights at their peril. I was told at a seminar研究会 in Praguethat as longago as June 2004 the Chinese prime minister said: "Futurecompetition in the world is intellectual property competition." Itis likely that Japan, Korea and India are of the same mind.
The music companies
that I represent in this debateare often seen as the canaries down the mineshaft, struggling to "monetize"a business in the digital era. Certainly we have suffered terriblelosses from internet piracy, a market down from US$40 billion in 1999 to US$28billion today. We have developed a range of new business models. And we have nodoubt made some mistakes along the way. But the greatest lesson we have learned is simplythat the most brilliant innovation in the world is incapable of succeeding inan environment of 95% unauthorised free music.
在现在的大环境下,对音乐侵权的的反击是没用的
Others are finding it is not as easy to monetize trafficon the internet as was originally thought. Those great poster children of theinternet, Skype, My Space and Joost are finding it tougher than they expectedand You Tube is having difficulty monetising one of the biggest onlineaudiences there is.
One of my members, a small independent label, last weekput it to me more bluntly: it is nearly over for him, hesaid. A few years ago he employed 22 people and invested in 17 artists. Todaymy independent label colleague employs seven people and invests in only fourartists. His story is being replicated acrossthe music business and across the world. But this decline is not, as some wouldsuggest, an irreversible fact of new technology. It is down todecisions by governments and companies about how seriously theyregard safeguarding creativity and promoting creative industries. It is theimpossible task of competing with free.
只有政府真正采取措施才有可能使跟侵权的竞争取得胜利
One of the myths about copyright is the claim that it holds back technology. In fact copyright does not regulate technology: it influences behavior and protects creators from theabuse滥用 of technology. This is wherecourts and governments can make an impact, be it in the Swedishcriminal prosecution起诉 of the Pirate Bay or in theFrench government's proposed new law to engage internet service providers incurbing piracy.
反驳copyrightholds back technology理由:copyright只是防止technology的滥用
Some argue today that the way to ease the path of creative sectors into thedigital era is to weaken copyright laws. It is hard to give such an idea anycredence economically, commercially or culturally. Copyright laws have helped power thegrowth of modern economies. Good copyright laws help generate strong creativebusinesses and a strong repertoire. It is no coincidence thatBritain, with one of the world's best and oldest copyright laws, is aninternational giant in exporting music nor that Canada, the only top ten musicmarket not to have an up-to-date copyright law, had only one local artist inits top-ten albums chart for 2008. Whencopyright is eroded, investment in artistssuffers directly. There are fewer artists being discovered and brought to market,and there are less revenues to plough back
再投资into new artists.
Copyright has played a vital role in shaping the modern digital environment today. A society that values creative works needs thecopyright laws to protect them and be prepared to enforce them in practice. Noone pretends that copyright laws today are perfect or that all jurisdictions司法权 move quickly enough to keep pace with technology.Exceptions and flexibility are needed to meet consumers' concerns. But theabsence of an adequate legal regime to defend creators' rightshas to be considered unthinkable无法想象
难以置信的.
The challenge for governments today is not to radically change copyright lawsbut to makethem work in an effective way that promotes the future of legitimate creative businesses. France has pointed the way forwards sensibly明显的, with measures that share responsibility for copyright protection with the internetcompanies, who are best positioned to make it work in practice.
Like all revolutions, the digital revolution is a mixture of change and continuity. In five years' time the business models of creativeindustries will look radically different fromtoday, but the principles of rights protection underpinning them will be the same. The mistake is to think ofcopyright as relevant only to an old world: in fact it is the enabler of the new worldand of the economic and cultural benefits it can bring.
Last but not least, copyright industries create jobs. We need themmore than ever before.
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