[活动] 8.3 第4次作业----piaolinglove [复制链接]

piaolinglove
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电梯直达

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发表于 2008-7-31 10:29:19 |只看该作者 |倒序浏览

Do you agree or disagree with the following statement? Advertisements waste money and time of companies because consumers know what they want to buy. Use specific reasons and examples to support your answer.

Some people assert that since people know clearly what they need, advertisements are of no use. However, as far as I am concerned, attracting advertisements will benefit not only the enterprises whose products are advertised but also consumers who buy the products.

To begin with, using advertisements is an effective business strategy in promoting products. In the modern age, with the development of science and technology, new products have been constantly emerging, making the market become more competitive than ever. For a certain brand of product to survive in the market and become the winner in the competition, advertisements are actually essential in letting more people know about the products and then attracting them to buy. Some people may argue that advertisements will waste the money and time which could have gone a long way towards producing more goods; whereas I believe successful advertisements will help the enterprise to gain more profits which can in turn highly surpass the cost.

Moreover, when it comes to the general public who are the consumers of products, the benefits of advertising reflect in offering people more choices on one certain kind of product and also in providing people with excellent artistic advertising works for entertainment. For example, in the past, people choose the brands of products according to their life experience and they tend to use a certain brand which they think is more reliable than others. Without information sources about the new products, people lose the chances to try better products. With advertisements, people will quickly learn about other brands, thus having more choices and improve their living standards. In addition, those grasping advertisements are excellent artistic works. Many people like appreciating advertisements for fun. After a day’s work, instead of taking a long time watching TV series, watching advertisements is an alternate way for relaxation.

Admittedly, some advertisements may contain information exaggerating the merits of the products while at the same time ignoring their short points. Under this circumstance, the result of advertising will turn out to be counterproductive. Far from promoting the sale, the company is in danger of losing its reputation. Therefore, companies should be cautious in adopting advertisements as a business strategy. And they should firmly hold the faith that quality of products and sales service are far more important than an interesting piece of advertisement. Only a well combination of all these elements can an enterprise make profits and beat the competitors.

By and large, advertisements benefit both the companies and the consumers. Although some companies are so profit-oriented that they fool people by saying big words about their products in advertisements, we should never deny the powerful and positive influences of advertisements upon the development of enterprises and people’s daily life.

加油！

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anataxx
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沙发

发表于 2008-7-31 12:12:12 |只看该作者

Some people assert that since people know clearly what they need, advertisements are of no use. However, as far as I am concerned（个人觉得这个短语更适合用在总结的时候）, attracting advertisements will benefit not only the enterprises whose products are advertised but also consumers who buy the products.

To begin with, using advertisements is an effective business strategy in promoting products. In the modern age, with the development of science and technology, new products have been constantly emerging, making the market become more competitive than ever. For a certain brand of product to survive in the market and become the winner in the competition, advertisements are actually essential in letting more people know about the products and then attracting them to buy. Some people may argue that advertisements will waste the money and time which could have gone a long way towards producing more goods; whereas I believe successful advertisements will help the enterprise to gain more profits which can in turn highly surpass the cost.

Moreover, when it comes to the general public who are the consumers of products, the benefits of advertising reflect in offering people more choices on one certain kind of product and also in providing people with excellent artistic advertising works for entertainment. For example, in the past, people choose the brands of products according to their life experience（这里需要用复数吗？） and they tend to use a certain brand which they think is more reliable than others. Without information sources about the new products, people lose the chances to try better products. With advertisements, people will quickly learn about other brands, thus having more choices and improve their living standards. In addition, those grasping advertisements are excellent artistic works. Many people like appreciating advertisements for fun. After a day’s work, instead of taking a long time watching TV series, watching advertisements is an alternate way for relaxation.

Admittedly, some advertisements may contain information exaggerating the merits of the products while at the same time ignoring their short points. Under this circumstance, the result of advertising will turn out to be counterproductive. Far from promoting the sale, the company is in danger of losing its reputation. Therefore, companies should be cautious in adopting advertisements as a business strategy. And they should firmly hold the faith that quality of products andsales service are far more important than an interesting piece of advertisement. Only a well（感觉用nice比较好） combination of all these elements can an enterprise make profits and beat the competitors.

By and large, advertisements benefit both the companies and the consumers. Although some companies are so profit-oriented that they fool people by saying big words about their products in advertisements, we should never deny the powerful and positive influences of advertisements upon the development of enterprises and people’s daily life.

总体感觉不错，论证很严密，语言也很流畅。比我写得好多了，羡慕ing:)

[ 本帖最后由 anataxx 于 2008-7-31 12:13 编辑 ]

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