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我也贴一个吧。
Should we let Apple decide what we read? | Technology | guardian.co.uk Turn
Jeff Bezos unveiling Amazon's Kindle 2
A technology entrepreneur and advisor to the US Intelligence Community. Matthew
Burton was formerly an intelligence analyst for the US Department of Defense,
where he researched foreign censorship and propaganda. His technology writing
has appeared in the CIA's journal (Studies In Intelligence) and O'Reilly Media's
forthcoming "Open Government". His work to transform the intelligence community
has been featured in the New York Times.
On Wednesday, Apple is expected to unveil a product that will be, among other
things, a competitor to Amazon's Kindle. That will be a crucial test for Apple,
and for society. If the company lives up to its reputation for revolutionizing
media, this new product and its successors will one day replace physical books.
The test for Apple is in whether they try to control what we read. The test for
society is whether we let them.
We all know that this device will be strikingly beautiful, will feel good in our
hands, and will have some special touch that, like the iPod's white earbuds,
endows its users with an aura of cool. It will do so much more than display
books (reading will be sexy again!) that this simple feature may be lost among
the device's more advanced trappings.
But after fawning over it, we should ask how much freedom the device gives us,
and what it means for the future of reading: will the iSlate (as it's rumored to
be named) let us put our own ebooks onto it, or will it only show documents in
Apple's own proprietary format? Will we have to buy everything through Apple,
allowing them an eye into our reading preferences? And when we buy those books,
will Apple have the technical ability to remotely revoke our access to them? A
restrictive iSlate would allow Apple--or someone else--to abscond with your
entire library in the middle of the night, all without ever knocking on your
door. If the act of reading isn't safe, who cares if it's cool?
This ability to take away our books is a current reality, not a future prospect.
Kindle users discovered this last year when Amazon remotely deleted their copies
of Animal Farm and 1984. Even though customers were storing the books on their
own devices, those devices automatically deleted the books when Amazon removed
the titles from the Kindle store, like an army of drones taking orders from
their master. From day one, Apple has used similar technology to make sure that
a song or movie bought on iTunes can only be played on authorized devices. They
do this to protect the rights of artists and production companies.
But that was music. This is books. The stakes are higher. And the Kindle goes
further. Unlike the iPod, which allows you to play your own, non-revokable songs
and movies on your iPod in addition to the ones you bought through iTunes, the
Kindle is designed to only display books that Amazon can control. The same
technology that is ostensibly protecting books also jeopardizes our right to
read them. If the iSlate is similarly restrictive but as successful as its music
predecessor, we'll have surrendered final say over our bookshelves to companies
and governments.
Would Apple and Amazon really intentionally censor our books? This all seems
very far-fetched. Sure, Amazon did it already, but it actually had good reason
to: the publisher who originally provided those titles to Amazon did so
illicitly. The irony of the affected titles made the affair sound more
scandalous than it was. Amazon acknowledged that it was "stupid" of them and
later changed its system to keep such automatic deletions from happening again.
So it was all just a mistake. Book censorship happens in fictional dystopias, or
in real-life dictatorships. But here?
Don't discount it. For one, the Amazon fix only applies to cases similar to the
Orwell books; it simply prevents Amazon's system from acting on its own in such
cases. Amazon still has the power to seize books you've supposedly purchased.
Second, you're right to feel that our society wouldn't tolerate a government
seizure of books. But that's precisely because books are physical objects: to
seize them, someone must kick in our doors, and to destroy them, they must be
burned. Seizing books would be a lot easier for governments were it not
accompanied by such graphic displays of tyranny.
But what happens when technology allows books to be disposed of quietly,
cleanly, and without force? As a parallel, consider how outraged we'd be by
having our home phones removed, and being forced to place phone calls only from
approved "monitoring centers." We would violently resist such demands. But the
same government's use of warrantless wiretaps just years ago was met with public
ambivalence. Burning books? No way. But deleting books, or "filtering" them?
That's much more palatable.
What are the odds that we will reject a no-doubt beautiful iSlate just because
it won't read our own PDFs or Word documents? Our past record isn't good. We
seldom reject convenience in return for freedom: we tell FreshDirect what we
like to eat so we don't have to go shopping, let credit cards report our
spending habits so we don't have to carry cash, and use trackable subway cards
instead of fumbling with tokens.
Why do we give up so much for more convenience? Maybe it's because technology's
affordances are much more tangible than its pitfalls. We enjoy the convenience
of email and credit cards many times a day, and even though we assume the IT
staff is reading our messages and a consumer data firm is tracking our
purchases, we never actually see it happen.
Another reason could be that the digital world has muddied the concept of
ownership, introducing ambiguities and restrictions that we don't have the time
or the legal expertise to decipher. When you buy a book, there's no question
that the bound collection of paper, ink and glue is yours, and that nobody can
take it back from you. But the Kindle's Terms of Use is over 2,000 words of
legalese that most users will ignore. "I never imagined that Amazon actually had
the right, the authority or even the ability to delete something that I had
already purchased," said a customer who had his $.99 copy of 1984 yanked.
The fiasco hasn't fazed Kindle users, who are proving that the convenience of
carrying hundreds of books is what really matters to them. Christmas Day marked
a turning point for the Kindle: for the first time ever, Amazon sold more ebooks
than actual books. Clearly, we aren't going to be the ones who stand up for the
security of books.
So it's up to Apple, which could be a better steward of information freedom than
we have been. The company stopped selling restricted music files last January;
customers now have complete control over every song in their music library, even
those bought through iTunes. And again, they've never barred us from putting our
own files on the iPod, making those songs completely safe from any intrusion.
Will Apple do the same when it comes to books? Or will it follow Amazon's lead?
Apple's decision matters a lot more than Microsoft's, Sony's or Lenovo's, all of
whom revealed similar new products earlier this month. When Apple makes a
decision about digital media, entire industries--and the public at large--follow
their lead. As the iSlate goes, so will thought. Let's keep this in mind during
the hysteria of Wednesday's unveiling.
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