USA MBA Marketing Rankings

John-of-BeijingUID: 122476

2001 US News Marketing Specialty Rankings (MBA)
& ^9 N+ }. ?% w8 l
9 I+ z7 `- l6 h9 o9 p$ H1. Northwestern (Kellogg)
: ~! e9 Q5 e$ j5 |$ H: t2. Pennsylvania (Wharton)
  }. L, \% d' o* A9 t3. Harvard
4. Duke (Fuqua)
5. Michigan - Ann Arbor
# T2 Y4 }, b( ]& V6. Stanford
  u) r1 c& \1 t7. Columbia
8. Berkeley (Haas)
9. UCLA (Anderson)
  e+ V* d& G" i' p9 p; {' [( B10. Chicago
# I3 x; h- b9 h11. MIT (Sloan)
" l, k; h& v4 x* B/ f# a: R/ B7 G12. Indiana - Bloomington (Kelley); Texas - Austin (McCombs)
6 g3 @/ _( Q0 z$ W! i8 D3 y' |: {- h14. U of Floria (Warrington)
15. Wisconsin - Madison
- T( K! p4 @1 c3 S16. North Carolina (Kenan-Flagler)
17. Virginia (Darden)
18. NYU (Stern); Dartmouth (Tuck)
20. Illinois - Urbana Champaign
21. Emory (Goizueta); USC (Marshall)
: K5 c* J, v$ q8 Y: u6 w23. Cornell (Johnson); Penn State (Smeal)
% c8 r( s% [1 R8 y8 `: e9 _25. Ohio State (Fisher); Minnesota (Carlson)
27. Michigan State (Broad); Arizona (Eller)

smileofqndUID: 190722

为证实奥顿在marketing方面的实力，我检索了几大权威杂志，如journal of markting, JMR，JCR，好像也一般啊，在这些权威杂志作编委或主编的有很多是诸如衣阿华州大，伊犁诺伊斯的教授，奥顿的虽然也有，但不占绝对优势啊。是不是这个排名不是按学术来的？

smileofqndUID: 190722

奥顿的marketing强在那方面呢？是数理方面的研究，还是理论方面？