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发表于 2009-12-28 22:40:58
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单词:13-17请教大家为什么我背第三遍了,看到很多单词还是跟第一遍看一样……
[REBORN FROM THE ASHES][comment][12.28]https://bbs.gter.net/thread-1046212-1-1.html
A special report on entrepreneurship
Global heroes
Mar 12th 2009
From The Economist print edition
Despite the downturn, entrepreneurs are enjoying a renaissance the world over, says Adrian Wooldridge
IN DECEMBER last year, three weeks after the terrorist attacks in Mumbai and in the midst of【If something happens in the midst of an event, it happens during it.】
the worst global recession since the 1930s, 1,700 bright-eyed Indians gathered in a hotel in Bangalore for a conference on entrepreneurship. They mobbed【尤用於被动语态crowd round (sb.) noisily in great numbers, either to attack or admire】 business heroes such as Azim Premji, who transformed Wipro from a vegetable-oil company into a software giant, and Nandan Nilekani, one of the founders of Infosys, another software giant. They also engaged in【If you engage in an activity, you do it or are actively involved with it. (FORMAL)】 a frenzy【Frenzy or a frenzy is great excitement or wild behaviour that often results from losing control of your feelings.】 of networking. The conference was so popular that the organisers had to erect【If people erect something such as a building, bridge, or barrier, they build it or create it. (FORMAL)】 a huge tent to take the overflow. The aspiring【If you use aspiring to describe someone who is starting a particular career, you mean that they are trying to become successful in it.】
entrepreneurs did not just want to strike it rich; they wanted to play their part in【(a) be involved in an activity 参加某活动 (b) make a contribution to sth; have a share in sth 对某事起作用﹑ 有贡献; 参与】 forging【If one person or institution forges an agreement or relationship with another, they create it with a lot of hard work, hoping that it will be strong or lasting.】 a new India. Speaker after speaker praised entrepreneurship as a powerful force for doing good as well as doing well.
Back in 1942 Joseph Schumpeter gave warning that the bureaucratisation【官僚主义】 of capitalism was killing the spirit of entrepreneurship. Instead of risking the turmoil【Turmoil is a state of confusion, disorder, uncertainty, or great anxiety.】 of “creative destruction”, Keynesian economists, working hand in glove with【If you work hand in glove with someone, you work very closely with them.】 big business and big government, claimed to be able to provide orderly prosperity. But perspectives have changed in the intervening【An intervening period of time is one that separates two events or points in time.】 decades, and Schumpeter’s entrepreneurs are once again roaming【If you roam an area or roam around it, you wander or travel around it without having a particular purpose.】 the globe.
【Joseph Alois Schumpeter (8 February 1883 – 8 January 1950)was an economist and political scientist born in Moravia, then Austria-Hungary, now Czech Republic. He popularized the term "creative destruction" in economics. In Capitalism, Socialism and Democracy, Schumpeter popularized and used the term to describe the process of transformation that accompanies radical innovation. In Schumpeter's vision of capitalism, innovative entry by entrepreneurs was the force that sustained long-term economic growth, even as it destroyed the value of established companies that enjoyed some degree of monopoly power.】
【Keynesian economics (also called Keynesianism (pronounced /ˈkeɪnziən/) and Keynesian Theory) is a macroeconomic theory based on the ideas of 20th-century British economist John Maynard Keynes. Keynesian economics argues that private sector decisions sometimes lead to inefficient macroeconomic outcomes and therefore advocates active policy responses by the public sector, including monetary policy actions by the central bank and fiscal policy actions by the government to stabilize output over the business cycle.】
Since the Reagan-Thatcher revolution of the 1980s, governments of almost every ideological stripe【a distinct variety or sort : TYPE *persons of the same political stripe*】 have embraced【If you embrace a change, political system, or idea, you accept it and start supporting it or believing in it. (FORMAL)】 entrepreneurship. The European Union, the United Nations and the World Bank have also become evangelists【这里应该是比喻义An evangelist is a person who travels from place to place in order to try to convert people to Christianity.】. Indeed, the trend is now so well established that it has become the object of satire【讽刺Keynesian economists?】. Listen to me, says the leading character in one of the best novels of 2008, Aravind Adiga’s “The White Tiger”, and “you will know everything there is to know about how entrepreneurship is born, nurtured, and developed in this, the glorious 21st century of man.”
This special report will argue that the entrepreneurial idea has gone mainstream, supported by political leaders on the left as well as on the right
【You can refer to people who support the political ideals of socialism as the left. They are often contrasted with the right, who support the political ideals of capitalism and conservatism.】, championed by powerful pressure groups, reinforced by a growing infrastructure of universities and venture capitalists and embodied by wildly popular business heroes such as Oprah Winfrey, Richard Branson and India’s software kings. The report will also contend that entrepreneurialism needs to be rethought: in almost all instances it involves not creative destruction but creative creation.
The world’s greatest producer of entrepreneurs continues to【可用来替换always】 be America. The lights may have gone out on Wall Street, but Silicon Valley continues to burn bright. High-flyers【A high-flyer is someone who has a lot of ability and is likely to be very successful in their career.】 from around the world still flock to America’s universities and clamour to work for Google and Microsoft. And many of them then return home and spread the gospel【You can use gospel to refer to a particular way of thinking that a person or group believes in very strongly and that they try to persuade others to accept.】.
The company that arranged the oversubscribed【If something such as an event or a service is oversubscribed, too many people apply to attend the event or use the service.】 conference in Bangalore, The Indus Entrepreneurs (TiE), is an example of America’s pervasive influence abroad. TiE was founded in Silicon Valley in 1992 by a group of Indian transplants who wanted to promote entrepreneurship through mentoring【To mentor someone means to give them help and advice over a period of time, especially help and advice related to their job.】, networking and education. Today the network has 12,000 members and operates in 53 cities in 12 countries, but it continues to be anchored in the Valley. Two of the leading lights【If you say that someone is a leading light in an organization, campaign, or community, you mean that they are one of the most important, active, enthusiastic, and successful people in it.】 at the meeting, Gururaj Deshpande and Suren Dutia, live, respectively, in Massachusetts and California. The star speaker, Wipro’s Mr Premji, was educated at Stanford; one of the most popular gurus【A guru is a person who some people regard as an expert or leader.】, Raj Jaswa, is the president of TiE’s Silicon Valley chapter【a local branch of an organization】.
The globalisation of entrepreneurship is raising the competitive stakes【You can use stakes to refer to something that is like a contest. For example, you can refer to the choosing of a leader as the leadership stakes.】 for everyone, particularly in the rich world. Entrepreneurs can now come from almost anywhere, including once-closed economies such as India and China. And many of them can reach global markets from the day they open their doors, thanks to the falling cost of communications.
For most people the term “entrepreneur” simply means anybody who starts a business, be it a corner shop or a high-tech start up【as, 或者whether…or…谓语多用be的原形,引导让步虚拟从句,这种用法通常采用倒装结构。这种用法非常正式。】. This special report will use the word in a narrower sense to mean somebody who offers an innovative solution to a (frequently unrecognised) problem. The defining characteristic of entrepreneurship, then, is not the size of the company but the act of innovation.
A disproportionate【不成比例Something that is disproportionate is surprising or unreasonable in amount or size, compared with something else.】 number of entrepreneurial companies are, indeed, small start-ups. The best way to break into a business is to offer new products or processes. But by no means【You use expressions such as `by no means', `not by any means', and `by no manner of means' to emphasize that something is not true.】
all start-ups are innovative: most new corner shops do much the same as old corner shops. And not all entrepreneurial companies are either new or small. Google is constantly innovating despite being, in Silicon Valley terms, something of a long-beard.
This narrower definition of entrepreneurship has an impressive intellectual pedigree【Someone's pedigree is their background or their ancestors.】 going right back to Schumpeter. Peter Drucker, a distinguished management guru, defined the entrepreneur as somebody who “upsets and disorganises”. “Entrepreneurs innovate,” he said. “Innovation is the specific instrument of entrepreneurship.” William Baumol, one of the leading economists in this field, describes the entrepreneur as “the bold and imaginative deviator from【To deviate from something means to start doing something different or not planned, especially in a way that causes problems for others.】 established business patterns and practices”. Howard Stevenson, the man who did more than anybody else to champion the study of entrepreneurship at the Harvard Business School, defined entrepreneurship as “the pursuit of opportunity beyond the resources you currently control”. The Ewing Marion Kauffman Foundation, arguably the world’s leading think-tank【A think-tank is a group of experts who are gathered together by an organization, especially by a government, in order to consider various problems and try and work out ways to solve them.】 on entrepreneurship, makes a fundamental distinction between “replicative”【 If you replicate someone's experiment, work, or research, you do it yourself in exactly the same way. (FORMAL)】 and “innovative” entrepreneurship.
Five myths
Innovative entrepreneurs are not only more interesting than the replicative sort, they also carry more economic weight because they generate many more jobs. A small number of innovative start-ups account for a disproportionately large number of new jobs. But entrepreneurs can be found anywhere, not just in small businesses. There are plenty of misconceptions about entrepreneurship, five of which are particularly persistent. The first is that entrepreneurs are “orphans【If a child is orphaned, their parents die, or their remaining parent dies.】
and outcasts【An outcast is someone who is not accepted by a group of people or by society.】”, to borrow the phrase of George Gilder, an American intellectual【An intellectual is someone who spends a lot of time studying and thinking about complicated ideas.】: lonely Atlases battling a hostile world or anti-social geeks inventing world-changing gizmos【A gizmo is a device or small machine which performs a particular task, usually in a new and efficient way. People often use gizmo to refer to a device or machine when they do not know what it is really called. (INFORMAL)】 in their garrets【A garret is a small room at the top of a house.】. In fact, entrepreneurship, like all business, is a social activity. Entrepreneurs may be more independent than the usual suits who merely follow the rules, but they almost always need business partners and social networks to succeed.
The history of high-tech start-ups reads like a roll-call of【A roll call of a particular type of people or things is a list of them.】
business partnerships: Steve Jobs and Steve Wozniak (Apple), Bill Gates and Paul Allen (Microsoft), Sergey Brin and Larry Page (Google), Mark Zuckerberg, Dustin Moskovitz and Chris Hughes (Facebook). Ben and Jerry’s was formed when two childhood friends, Ben Cohen and Jerry Greenfield, got together to start an ice-cream business (they wanted to go into the bagel business but could not raise the cash). Richard Branson (Virgin) relied heavily on his cousin, Simon Draper, as well as other partners. Ramana Nanda, of Harvard Business School (HBS), and Jesper Sorensen, of Stanford Business School, have demonstrated that rates of entrepreneurship are significantly higher in organisations where a large number of employees are former entrepreneurs.
Entrepreneurship also flourishes in clusters. A third of American venture capital flows into two places, Silicon Valley and Boston, and two-thirds into just six places, New York, Los Angeles, San Diego and Austin as well as the Valley and Boston. This is partly because entrepreneurship in such places is a way of life—coffee houses in Silicon Valley are full of young people loudly talking about their business plans—and partly because the infrastructure is already in place, which radically reduces the cost of starting a business.
The second myth is that most entrepreneurs are just out of short trousers. Some of today’s most celebrated figures were indeed astonishingly young when they got going: Bill Gates, Steve Jobs and Michael Dell all dropped out of college to start their businesses, and the founders of Google and Facebook were still students when they launched theirs. Ben Casnocha started his first company when he was 12, was named entrepreneur of the year by Inc magazine at 17 and published a guide to running start-ups at 19.
But not all successful entrepreneurs are kids. Harland Sanders started franchising Kentucky Fried Chicken when he was 65. Gary Burrell was 52 when he left Allied Signal to help start Garmin, a GPS giant. Herb Kelleher was 40 when he founded Southwest Airlines, a business that pioneered no-frills discount flying in America. The Kauffman Foundation examined 652 American-born bosses of technology companies set up in 1995-2005 and found that the average boss was 39 when he or she started. The number of founders over 50 was twice as large as that under 25.
The third myth is that entrepreneurship is driven mainly by venture capital. This certainly matters in capital-intensive industries【资本密集型产业】 such as high-tech and biotechnology; it can also help start-ups to grow very rapidly. And venture capitalists provide entrepreneurs with advice, contacts and management skills as well as money.
But most venture capital goes into just a narrow sliver of【A sliver of something is a small thin piece or amount of it.】 business: computer hardware and software, semiconductors, telecommunications and biotechnology. Venture capitalists fund only a small fraction of start-ups. The money for the vast majority comes from personal debt or from the “three fs”—friends, fools and families. Google is often quoted as a triumph【A triumph is a great success or achievement, often one that has been gained with a lot of skill or effort.】 of the venture-capital industry, but Messrs Brin and Page founded the company without any money at all and launched it with about $1m raised from friends and connections.
Monitor, a management consultancy that has recently conducted an extensive survey of entrepreneurs, emphasises the importance of “angel” investors, who operate somewhere in the middle ground between venture capitalists and family and friends. They usually have some personal connection with their chosen entrepreneur and are more likely than venture capitalists to invest in a business when it is little more than a budding idea.
The fourth myth is that to succeed, entrepreneurs must produce some world-changing new product. Sir Ronald Cohen, the founder of Apax Partners, one of Europe’s most successful venture-capital companies, points out that some of the most successful entrepreneurs concentrate on processes rather than products. Richard Branson made flying less tedious by providing his customers with entertainment. Fred Smith built a billion-dollar business by improving the delivery of packages. Oprah Winfrey has become America’s richest self-made woman through successful brand management.
The fifth myth is that entrepreneurship cannot flourish in big companies. Many entrepreneurs are sworn enemies of large corporations, and many policymakers measure entrepreneurship by the number of small-business start-ups. This makes some sense. Start-ups are often more innovative than established companies because their incentives are sharper: they need to break into the market, and owner-entrepreneurs can do much better than even the most innovative company man.
Big can be beautiful too
But many big companies work hard to keep their people on their entrepreneurial toes. Johnson & Johnson operates like a holding company that provides financial muscle and marketing skills to internal entrepreneurs. Jack Welch tried to transform General Electric from a Goliath into a collection of entrepreneurial Davids. Jorma Ollila transformed Nokia, a long-established Finnish firm, from a maker of rubber boots and cables into a mobile-phone giant; his successor as boss of the company, Olli-Pekka Kallasvuo, is now talking about turning it into an internet company. Such men belong firmly in the pantheon【You can refer to a group of gods or a group of important people as a pantheon. (WRITTEN)】 of entrepreneurs.
Just as importantly, big firms often provide start-ups with their bread and butter. In many industries, especially pharmaceuticals and telecoms, the giants contract out innovation to smaller companies. Procter & Gamble tries to get half of its innovations from outside its own labs. Microsoft works closely with a network of 750,000 small companies around the world. Some 3,500 companies have grown up in Nokia’s shadow.
But how is the new enthusiasm for entrepreneurship standing up to the worldwide economic downturn? Entrepreneurs are being presented with huge practical problems. Customers are harder to find. Suppliers are becoming less accommodating. Capital is harder to raise. In America venture-capital investment in the fourth quarter of 2008 was down to $5.4 billion, 33% lower than a year earlier. Risk, the lifeblood of the entrepreneurial economy, is becoming something to be avoided.
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