本帖最后由 algabra 于 2010-1-12 22:23 编辑
题目:
The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
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习作:
The vice president of Nature's Way proposed to build the next new store in Plainsville because he thought residents in that city were concerned with healthy lives as the health clubs were popular and relevant goods sold good and this concern would earn the company high profit according to previous experience. Also, he thought that the 'fitness for life' program required for local child would bring many new customers to the store. However, I found this argument weak.
The previous experience did not stand under any circumstances. If majority of residents in Plainsville were young and strong, they may prefer to keep healthy by taking part in exercises instead of by taking health food. Some health food was aimed at special groups of people. For example, the sugar-free food was designed for diabetics. Common people would not purchase this kind of food for themselves. In fact, from the fact listed in the passage, we can arrive to the conclusion that people in Plainsville were keen on sports. So this kind of concern with health could hardly generate high profit for the company by promoting the sale of health food. And no information about "other health-related products" mentioned in the stem was provided, so no deeper conclusion may be made.
For the same reason, I doubted that the 'fitness for life' would become a good resource of profit to the company because the program had focused on regular exercises rather than health food. Moreover, parents would prevent their child from having specially designed food in case of undesired side-effects.
The vice president should give the detailed list of the products as well as investigate the distribution of local population. If there were large number of old people and suffers of some special diseases who relied on health food to keep healthy, or there were many young ladies who cared about the beautiful curves and wanted to keep fit through dietic tea, or there were a lot of professionals who took invigorants to keep energetic, or there existed groups of residents that could be the aim of other products sold by the Nature's Way in Plainsville, then, it may be reasonable to open the new store there.
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