【clover】 ECO analysis by cyct

cyctUID: 2728144

【clover】ECO阅读综合大贴
https://bbs.gter.net/thread-1054162-1-1.html


每天作业：
对eco文章的分析要求：
1.好词好句摘抄
2.分析行文结构以及逻辑推理技巧
3.挖掘可以作为自己文章里example的事例，观点，人物
4.通篇再阅读，提高自己的阅读能力和速度

每周两次作业：
在综合贴上重新贴出自己eco阅读中学到的东西。不用像每天的分析那样详细。把精华贴出即可。一是为了和组员一起分享。二是重新巩固精华，反复多次是掌握的基本要点。
1.逻辑推理展开技巧
2.好词好句
3.example


符号标志：
红色：陌生词汇&短语
蓝色：搭配&用词
段落句子结构
Underline：素材
绿色：不懂之处

cyctUID: 2728144

A special report on social networking
A world of connectionsOnline social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles (interviewed here)Jan 28th 2010 | From The Economist print edition


THE annual meeting of the World Economic Forum in Davos达沃斯经济论坛, currently in progress, is famous for making connections among the global great and good. But when the delegates go home again, getting even a few of them together in a room becomes difficult. To allow the leaders to keep talking, the forum’s organisers last year launched a pilot version of a secure online service where members can post mini-biographies and other information, and create links with other users to form collaborative working groups. Dubbed起绰号the World Electronic Community, or WELCOM, the forum’s exclusive online network has only about 5,000 members.
But if any service deserves such a grand title (Grand Slam title大满贯冠军) it is surely Facebook, which celebrates its sixth birthday next month and is now the second most popular site on the internet after Google. The globe’s largest online social network boasts有(引以为荣的事物) over 350m users—which, were it a nation (倒装，if it were a nation), would make Facebook the world’s third most populous after China and India. That is not the only striking statistic associated with the business. Its users now post over 55m updates a day on the site and share more than 3.5 billion pieces of content with one another every week. As it has grown like Topsy, the site has also expanded way beyond its American roots: today some 70% of its audience is outside the United States.

Although Facebook is the world’s biggest social network, there are a number of other globetrotting自助游sites, such as MySpace, which concentrates on music and entertainment; LinkedIn, which targets career-minded professionals; and Twitter, a networking service that lets members send out short, 140-character messages called “tweets”. All of these appear in a ranking of the world’s most popular networks by total monthly web visits (see chart 1), which also includes Orkut, a Google-owned service that is heavily used in India and Brazil, and QQ, which is big in China. On top of these there are other big national community sites such as Skyrock in France, VKontakte in Russia, and Cyworld in South Korea, as well as numerous smaller social networks that appeal to specific interests such as Muxlim, aimed at the world’s Muslims, and ResearchGATE, which connects scientists and researchers.
Going publicAll this shows just how far online communities have come. Until the mid-1990s they were largely ghettos聚居区 for geeks极客/电脑发烧友who hid behind online aliases. Thanks to easy-to-use interfaces and fine-grained privacy controls, social networks have been transformed into vast public spaces where millions of people now feel comfortable using their real identities online. ComScore, a market-research firm, reckons猜想,估计 that last October big social-networking sites received over 800m visitors. “The social networks’ greatest achievement has been to bring humanity into a place that was once cold and technological,” says Charlene Li of the Altimeter Group, a consulting firm.
Their other great achievement has been to turn themselves into superb卓越的, 杰出的 tools for mass communication大众传播. Simply by updating a personal page on Facebook or sending out a tweet, users can let their network of friends—and sometimes the world—know what is happening in their lives. Moreover, they can send out videos, pictures and lots of other content with just a few clicks of a mouse. “This represents a dramatic and permanent upgrade in people’s ability to communicate with one another,” says Marc Andreessen, a Silicon Valley veteran who has invested in Facebook, Twitter and Ning, an American firm that hosts almost 2m social networks for clients.

And people are making copious use of that ability. Nielsen, a market-research firm, reckons that since February 2009 they have been spending more time on social-networking sites than on e-mail, and the lead is getting bigger. Measured by hours spent on them per social-network user, the most avid online networkers are in Australia, followed by those in Britain and Italy (see chart 2). Last October Americans spent just under six hours surfing social networks, almost three times as much as in the same month in 2007. And it isn’t just youngsters who are friending and poking (很形象) one another—Facebook-speak for making connections and saying hi to your pals朋友. People of all ages are joining the networks in ever greater numbers.
Social-networking sites’ impressive growth has attracted much attention because the sites have made people’s personal relationships more visible and quantifiable than ever before. They have also become important vehicles传播媒介for news and channels of influence. Twitter regularly scores headlines with its real-time updates on events like the Mumbai terrorist attacks and on the activities of its high-profile users高端人物, who include rap stars, writers and royalty. And both Twitter and Facebook played a starring role in the online campaign strategy that helped sweep Barack Obama to victory in the presidential race.
Delivery timeBut like Mr Obama, social networks have also generated great expectations along the way on which they must now deliver. They need to prove to the world that they are here to stay. They must demonstrate that they are capable of generating the returns that justify the lofty valuations investors have given them. And they need to do all this while also reassuring使放心users that their privacy will not be violated in the pursuit of profit.

In the business world there has also been much hype大肆宣传 around something called “Enterprise 2.0”, a term coined创造 to describe efforts to bring technologies such as social networks and blogs into the workplace. Fans claim that new social-networking offerings now being developed for the corporate world will create huge benefits for businesses. Among those being touted兜售are services such as Yammer, which produces a corporate version of Twitter, and Chatter, a social-networking service that has been developed by Salesforce.com.
To sceptics all this talk of twittering, yammering and chattering smacks of another internet bubble in the making. They argue that even a huge social network such as Facebook will struggle to make money because fickle易变的 networkers will not stay in one place for long, pointing to the example of MySpace, which was once all the rage but has now become a shadow of its former self. Last year the site, which is owned by News Corp, installed a new boss and fired 45% of its staff as part of a plan to revive its fortunes. Critics also say that the networks’ advertising-driven business model is flawed.
Within companies there is plenty of doubt about the benefits of online social networking in the office. A survey of 1,400 chief information officers conducted last year by Robert Half Technology, a recruitment firm, found that only one-tenth of them gave employees full access to such networks during the day, and that many were blocking Facebook and Twitter altogether. The executives’ biggest concern was that social networking would lead to social notworking, with employees using the sites to chat with friends instead of doing their jobs. Some bosses also fretted烦恼
that the sites would be used to leak sensitive corporate information.
This special report will examine these issues in detail. It will argue that social networks are more robust than their critics think, though not every site will prosper, and that social-networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size. Lastly, it will contend that this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.

补充材料：
世界经济论坛:
以研究和探讨世界经济领域存在的问题、促进国际经济合作与交流为宗旨的非官方国际性机构。随着国际形势的发展和变化，世界经济论坛所探讨的议题逐渐突破了纯经济领域，许多双边和地区性问题以及世界上发生的重大政治、军事、安全和社会事件等也成为论坛讨论的内容。

cyctUID: 2728144

发现上面发上来颜色都不对了，很多都看不见了，哎，再发个word好了

canbaoUID: 2384573

好文章，图片也很赞