Phoenix小组组员1号习作argument1

Jane114UID: 2681579

1."Previousexperience has shown that our stores are most profitable in areas whereresidents are highly concerned with leading healthy lives. We should therefore build our next newstore in Plainsville, which hasmany such residents.Plainsville merchants report that sales of running shoes and exercise clothingare at all-time highs. The local health club, which nearly closed five yearsago due to lack of business, has more members than ever, and the weighttraining and aerobics classes are always full We can even anticipate anew generation of customers: Plainsville's schoolchildren are required toparticipate in a 'fitness for life' program, which emphasizes the benefits ofregular exercise at an early age."
This memorandum claims that Nature's Wayshould build its next new store in Plainsvile where residents are care aboutleading healthy lives, for in such areas its stores are most profitable. Inorder to support their residents really concern it, the arguer stats such phenomena:the sales of sports shoes and cloths are always good, the number of people whojoin healthy clubs is increasing and the students here are required to takepart in healthy program. However, a close analysis reveals several logicalfallacies hidden in this seemly cogent argument.

Frist of all, this argument sets up anabsolute correlation between the large sales volume of sport-related productsand the residents' concerning of healthy lives. Clearly, it is not reasonable. Itis not hard to understand that a various reasons will cause people to purchasesports shoes and cloths, such as comfortable feeling, good looking and lowpraise. Similarly, the increasing member of healthy club is not a persuadingevidence neither, because people may go to the club primerly for friends-makingrather than fit-keeping. Unless the previously-mentioned possibilities could beruled out, these aspects could not be compared effectively.

In addition, students have to participatethe healthy program for it is required by their school. This may cause theantipathy of the youth, leading to no more fitting after graduation. In that,it is not so convincing to anticipate them as a new generation of customer ofthe new store.

Lastly, the arguer draws his or herconclusion too hasty. Even if it is a fact that Plainsvile's residents highlyconcerned with leading healthy lives, it can not automatically be concludedthat the new store will be profitable. Because maybe a lot of stores which sellanalogous products as Nature's Way's have already been there for a longtime,and people are preferable to chose such merchandises from old stores.

All in all, the conclusion of this argumentis not underlined by sufficient evidence. To better support its conclusion, thearguer should provide further information and statistics. To make theconclusion more competent, the arguer should find some more persuading reasonsto support Plainvile's residents really care about healthy lives as well as ruleout any other factors which may reduce the new store's profit. Only with theseimprovements, can this suggestion been accepted by the company.