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发表于 2010-3-16 22:05:49
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本帖最后由 cooltozero 于 2010-3-16 22:33 编辑
TOPIC: ARGUMENT1 - The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
WORDS: 373 TIME: 00:52:50 DATE: 2010-3-16 20:54:21
Although the vice president's desire for making profit for the Nature's Way is understandable, his rocommendation in this ostensibly well reasoned argument is more likely to be counterproductive if accepted by the NW for he/she unfairly assumes that the residents will necessarily be NW's customers and bring profits to it.
In the first place, the three evidences mentioned in this argument can't lend strong support to the assumption that the residents in Plainsiville are highly concerned with exercises. Specifically, the good sales of running shoes and exercise clothing may result from other factors, such as the sellors's policy of promoting sales or certain athleticmeetings hold recently rather than the customer's interests in exercise. The information of local club's "more" memberes is too vague to arrive at any conclusion. What age group of the residents particapate in the club and what pecentage they take in the hole population? not given these, we can't guess that all the residents are aspiring the physical training. In addtion, the "fitness for life" program desiged for the next generation does not make any sense at all since neither we know they are reaaly willing to take part in this program nor we know how many schoolchilden are there in that city.
In the second place, granted that, most of residents in Plainsville are concerned in excersing, it not menas that they are certainly to buy much of health food or large unmbers of other health-related products. Possiblly, they just take exercises for beauty or some competitions. Afer all, health and exercise are two different concepts.
Finally, even the assumption that those in Plainville are concerned leading healthy lives is reasonable, whether the NW will be profitble in this area is still open to doubt. Seeing any plan of building nwe stores should consider the costs, the market, the labor force , the living standard of a location and so on, obviously, the vice president oversimplifies the ralationship betewwen profit and products. If there already exist enough sellers in that place, NW will no doubt lose money but to be profitable.
To sum up, to convince us, this vice president need to have more surveys in Plainsville to directly demonstrate that the resedents really need the NW. |
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