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[a习作temp] Argument1,第一篇ARGU,大家给点建议 [复制链接]

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发表于 2010-4-20 22:41:07 |只看该作者 |倒序浏览
本帖最后由 sunersun 于 2010-4-20 22:44 编辑

1.The following appeared in a memorandum written by the vice president of
Nature's Way, a chain of stores selling health food and other
health-related products.

"Previous experience has shown that our stores are most profitable in
areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new eneration of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early
age."

以前的经验显示,我们的商店在那些居民对健康生活高度关注的地区是盈利最多的。因此我们应该把下一家连锁店开设在Plainsville,那里有很多这样的居民。Plainsville的商家报告说运动鞋和运动衣的销售处于历史高点。当地一家五年前因缺乏客源而濒临倒闭的康体俱乐部现在的会员比以往任何时候都多,减肥训练和体操班总是满员。我们还可以预见到新生代的顾客群:Plainsville的在校学生被要求参加一个叫做"终生健康"的项目,它强调从小开始经常锻炼的好处。


      This memorandum written by the vice president of a chain of storesselling health-related food provides us with an assertion that they shouldbuild their next new store in Plainsville. To bolster his assertion, the vicepresident lists a few reasons, including the previous experience about profitand some incidents about taking exercise among residences in Plainsvile. Atfirst glance, the assertion might seem to be credible. However, after carefullyread, this argument shows some crucial flaws that cannot be ignored.

First and foremost, the author does not provide the accurate datewhen this “previous experience” is been accumulated. Without such pivotalinformation, this “previous experience” means nothing to me because things mayhave changed a lot if this experience can date back to 50 years ago. People maychoose to buy health food and health-related products 50 years ago and thissituation can change dramatically due to variation in life attitude, consuminghabits, and some economic and political reasons.

Secondly, the author falsely concludesthat the sport-related products and services are highly consumed in Plainsvillewithout carefully analyzing the statistics. Sales ofrunning shoes and exercise clothing are at all-time highs do not necessary meanthat the amount is huge, So does it to the local health club,which has more members than ever. What is more, even assume the good selling ofrunning shoes and exercise clothing and the fullness in weight training andaerobics classes do suggest that residents of Plainsville are fond of sportsand being slim, but it maystill have nothing to do with buying health food or any health-related products, whichare aimed at proving health condition rather than the love of sports and slimfeatures.



Thirdly, even if we concede that the favor ofsports and slim features does exist and the existence does mean that people inPlainsvile prefer health food and related products, but it is perhaps only currently.Moreover, the author‘s conclusion that the company can anticipate a newgeneration of customers seems to be inconvincible at all. On one hand, the ‘fitnessfor life’ program’ among schoolchildren only emphasizes the benefits of regularexercise at an early age, nothing mentioned about the future days, so whenthose children grow up, they would probably take no exercise at all. On theother hand, given that those school children will love to take exercise throughtheir whole life, it is only possible that sports product and related storescan anticipate a new generation of customers, not stores of Nature’ way, whichsell health food and health related products.

According what have been discussed above, the vice president’s assertionthat they
should build their next new store in Plainsville stands unsolidified. Tosustain it, the author may have to review their statistics of their previoussales to ensure the ‘previous experience’ useful for making nowadays decisions.And the directly positive relationship between exercise preference and healthfood and products consumption should also be proved statistically. Only withthese proof can the author convince me of his assertion.


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发表于 2010-4-21 20:52:06 |只看该作者
2# Bela1229 谢谢鼓励

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RE: Argument1,第一篇ARGU,大家给点建议 [修改]

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