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TOPIC: ARGUMENT14 - The following appeared in a memo from the owner of Green Thumb Gardening Center, a small business serving a suburban town.
"There is evidence that consumers are becoming more and more interested in growing their own vegetables. A national survey conducted last month indicated that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets. And locally, the gardening magazine Great Gardens has sold out at the Village News stand three months in a row. Thus, we at Green Thumb Gardening Center can increase our profits by greatly expanding the variety of vegetable seeds we stock for gardeners this coming spring."
WORDS: 462 TIME: 00:29:40 DATE: 2010-5-20 0:04:28
Merely based on a national survey indicating that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets and a local sale situation of the gardening magazine Great Gardens at the Village News stand, the arguer makes a hasty predication that Green Thumb Gerdening Center can increase profits by providing various vegetable seeds this coming spring, which turn out to be unconvincing.
First of all, the national survey conducted last month is hardly sutiable the situation in a suburban town where Green Thumb Gerdening Center located. As we all know, there is distinctive difference between large cities and suburban towns, so it highly possible the situation that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets has not occurred in the suburban town. Also, the national situation is an average and normal phenomena, which cannot totally demonstrate particular attitudes of customers in a suburban town where Green Thumb Gerdening Center located. Without taking these information into consideration, the argument seems implausible.
Furthermore, another deficient evidence presented in the memo is that the gardening magazine Great Gardens has sold out at the Village News stand three months in a row barely sufficient to argue that local people has an enthusiasm in cultivating vegetable by themselves. There are so many other reasons contributing to the heated sales situation of the gardening magazine Great Gardens at the Village News stand, such as people are interested in flower culture or they just admire beautiful plants printed in the magazine. Moreover, the gardening magazine Great Gardens at the Village News stand at most reflect local people's passion on gardening rather than vegetable planting. Hence, this other part in the argument should be cast doubt on.
In addition, even though assuming it is believable that a trend of vegetable planting in the suburban town where Green Thumb Gerdening Center located, as the arguer asserts, we cannot draw a conclusion that Green Thumb Gerdening Center can increase profits by providing various vegetable seeds this coming spring. Because profits is a matter of costs and product sales, the arguer only focus on the potential product sales but ignoring the possibilities of extra costs. If storing a variety of vegetable seeds desires a special designed equipment or professional employee with relevant expertise, the cost may rise to a point surpassing the products sales. In that case, the center at a risk of making less money. Without completely analyzing the factors associating with profits, the arguer makes a false predication.
In conclusion, based on the questions above, the two evidence provided by the arguer are neither suspicious nor unreliable to draw a conclusion in the suburban town. What's worse, the predication is unwarranted due to neglecting other factors determining profits of Green Thumb Gardening Center.
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