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发表于 2010-9-12 11:14:45
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TPO 8
Conversation 2
1. What is the conversation mainly about?
A. Preparing for a test
B. A strategy for attracting customers
C. Business opportunities in the field of health
D. Differences between two business models
这题请指教,我始终觉得应该选A,标答是B。
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原文文本如下:
Pro: So, Richer, what is up?
Stu: I know we will have a test coming up on chapter on.
Pro: Chapter 3 and 4 from text book.
Stu: Right, 3 and 4, I didn’t get something you said on class Monday.
Pro: Alright? Do you remember what was it about?
Stu: Yes, you were talking about a gym health club where people can go to exercise that kind of thing.
Pro: Ok, but the health club model is actually from chapter 5.so…
(个人觉得通过这前面大段话,就可以判断这个学生来的目的是要了解题目为了考试。。。
当然,我也知道他问的问题并不是他考试的范围。
但是他的目的应该还是开头的初衷才对啊~~ 为啥第一题A错呢?! 请指教)
Stu: Ok, chapter 5 so it not--Ok but I guess I still want to try to understand…
Pro: Of course, I was talking about an issue in strategic marketing, the healthy club model; I mean with a health club you might think they would trouble attracting customs right?
Stu: Well, I know when I pass by a healthy club and I see although people working out, the exercising, I just soon walk on by.
Pro: Yes, there is that. Plus, lots of people have exercise equipment at home, or they can play sports with their friends. right?
Stu: Sure.
Pro: But nowadays in spite of all that, and expensive membership fees, health club are hugely popular, so how come?
Stu: I guess that is I didn’t understand.
Pro: Ok, basically they have to offer things that most people can find anywhere else, you know quality, that means better exercise equipment, higher stuff, and classes-exercise classes may be aerobics.
Stu: I am not sure if I…ok I get it. And you know another thing is I think people probably feel good about themselves when they are at gym. And they can meet new people socialize.
Pro: Right, so health club offer high quality for facilities. And also they sold an image about people having more fun relating better to others and improving their own lives if they become members.
Stu: Sure that makes sense.
Pro: Well, then, can you think of another business or organization that could benefit from doing this? Think about an important building on campus here, something everyone uses, a major sources of information?
Stu: You mean like an administrative building? Pro: Well, that is not what I had in my mind. Stu: You mean the library.
Pro: Exactly. Libraries, imagine publish libraries; there are information resource for the whole community right?
Stu: Well they can be, now, with the internet and big book stores, you can probably get what you need without going to a library.
Pro: That’s true. So if you were the director of a public library, what will you do about that?
Stu: To get more people to stop in, well, like you said, better equipments, maybe a super fast internet connection, not just a good variety of books but also like nice and comfortable areas where people can read and do research. Things make them want to come to the library and stay.
Pro: great.
Stu: Oh, maybe have authors come and do some readings or special presentations. Something people couldn’t get home.
Pro: Now, you are getting it.
Stu: Thanks, professor Williams, I think too.
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谢谢大家支持! |
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