酒香--Argument 147

Boris21UID: 2915545

The following appeared in an editorial in a business magazine. “Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."

In statement the author tries to convince us that the video games company Whirlwind which has spent a hard time for two years will become revive by presenting a survey result and some other factors which will lead the company to prosperity. This claim is obviously flawed and to hastily concluded.

The respondents of the survey may not be representative. As the author mentioned that people 10-25 years old are most likely to play video games, but we do not know what age group the respondents are and possibly they are all elder people from which we cannot find the instructive information about video games. Even the respondents consist of all age group and their percentage is equally allocated, the result is still not convincing because not all the people buys video games. Anyway, the author does not provide this information which is of great significance of his argument.

The author falsely assumes that the game with the acknowledged important feature is about make a big sale. The important feature is not sufficient to a sold well video game, there is still many other factors should be taken in to account, e.g. themes, background music, control, difficulty and so on. If the game only offers lifelike graphics but the plots are poorly designed, or the themes is not attractive, then it will still not sell well. The author makes his conclusion too simply and hastily.

The author`s claim that Whirlwind has just introduced such several games with lifelike graphics which requires most up-to-date computers could serve as a negative evidence. If the game requires the best computers, then the most players whose computers possibly cannot run this game unless they buy a new computer. This information shows that the game may not sell well.

The author ignores other factors apart from the game itself which will influence its sale. First, if the design of the game costs a big amount of money, the Whirlwind should set a higher price of the game which at same time narrows its market. Second, the competitors will also produce these games which may be better than Whirlwind`s. The assumption that they will surely make profit is unwarranted. Thirdly, the author does not take the general market condition into consideration. If the economy of the whole country declined, the inflation and so on, then people surely would spend less money on video game.

The author unfairly considers that their advertising campaign will succeed. Granted the game is really worth playing and with lifelike graphics, but if the campaign does not make enough impact on the public, the game perhaps does not become famous, then there will not be many people purchase it. If this happens, the game also makes no profits.

To sum, in the claim the author establishes too casual relationship between his arguments and conclusion. To better support his viewpoint he needs to provide more information about the survey respondents and the other aspects of the game to prove it quality. At same time, the author also should present that the cost-price issue and the investment climate are all ideal to the game to make his argument more convincing.

ice_ykUID: 2909502

我想自杀~ 刚改了这篇结果不知道怎么跳页了，全没了，我明天重改吧

ice_ykUID: 2909502

传了2次 下载1个就可以了 都一样的