第一篇argument（116）请指正

rollereeUID: 2972066

TOPIC: ARGUMENT116 - The following appeared in a memo from Grocery Town's regional manager.

"The new Grocery Town store in Elm City, located near a new residential development, has a 'high-low' pricing policy where average prices are relatively high, but deep discounts are offered on some items in weekly specials. This store has been showing increased profits every month as the nearby residential development gets closer to full capacity. It follows that people prefer a pricing policy where they can find bargains on specific items. Since there is a new residential development planned in Oak City, we should change the pricing policy at all of our Oak City stores from our current 'everyday low prices' policy to a 'high-low' policy. This will increase the profits at all of our stores in Oak City."
WORDS: 570
TIME: 01:30:00
DATE: 2011/1/26 17:13:21

The author asserts that they should change the pricing policy at all of their Oak City stores from their current everyday low prices' policy to a 'high-low' policy because there is a new residential development in Oak city. To support this, the author cites an example that one of their stores, which has a 'high-low' pricing policy nearby the residential development in Elm city, shows increased profits every mouth. However, this argument relies on several doubtful assumptions, and is therefore unconvincing.
In the first place, the argument unfairly asserts that people prefer the 'high-low' pricing policy for the reason that the store in Ely city has been showing increased profits every mouth. The profits always mean the value, however, in some special situation, for example, inflation, the profits are not equal to the value. If the rate which the profits increase leaves behind the rate which inflation does, on the contrary, we can infer that people may prefer the other pricing policy. Even if it is not in the inflation, some other facts may still influence the profits. For that matter, perhaps the new Grocery town store imports more fashion items than before, which attracts the customers. In this way, the clients tell one another or show his friends to the store, which can also contribute to their increasing profits. The author should investigate whether there are other facts influencing the profits.
Even if there is no difference in other facts, which means the pricing policy leads to the increasing of profits; we cannot infer people in Oak city also prefer the 'high-low' pricing policy. The name of the store in Elm city shows us that it may be in a town. People there may be a little poor and thus prefer a pricing policy where they can find bargains. However, we cannot recognize where the new residential development in Oak city inferring from the argument. If it is in the center, residents there may focus more attention on the quality of items rather than the price. In this case, the store there may sell fewer items, resulting in decreasing profits. To make it more convincing, the author should also provide us with the information that they have the similar sight to buy items.
Even if people in both cities have the same preference to pricing policy, the argument unfairly assumes that all of their Oak City stores should change their policy to the 'high-low' policy. The store near the residential development in Elm city benefits from the policy, which can only deduce that stores near residential development, will have increasing profits. It is inferred from the argument that there is one new residential development planned in Oak city. , we cannot know where the store in Oak City is. If they are far away from the new plan, they may be lead to the opposite way. To infer this conclusion, the author should also offer the accurate locations of the stores in Oak City.
In sum, the reasoning behind changing the stores in Oak City current 'everyday low prices' to a 'high-low' policy seems logical as presented above since the store in Elm City benefits itself from the policy. However, before any final decision are made about the pricing policy of the stores in Oak City, the author should examine all the possible alternatives and causes for the increase of the store in Elm City and the differences between two cities.