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TPO8 口语最后一题 回答文本,请帮忙纠错~谢谢~ [复制链接]

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发表于 2011-4-22 20:48:08 |只看该作者 |倒序浏览
TPO8口语第六题, 说的是给新产品定价时候的两个策略,一是定高价,适合高新技术产品,二是定低价,适合新品牌想进入已经饱和的市场,为了获得市场份额,进行削价竞争。
我的问题是总觉得一分钟说不完,可是又不知哪些要点是一定要说的,还请各位高手指教~

The professor in the lecture illustrated two strategies used by companies to determine their initial product price.

The first one is to set the initial price high, and followed by a lower price in later stage. This is applicable in innovative high-tech products which want to establish a high quality image at the beginning. For example, the video recorder and cell phones, customers are willing to pay more to get them sooner.

The second strategy is to set the initial price low which is applicable for some new companies who want to enter an already saturated market, like a computer market. In order to gain market share, the new brand would undercut its competitors by setting a lower price to attract customers who weren’t interested in buying computer or want to switch a brand. To make profit, they will encourage customers to buy their accessories products like printers or software.
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RE: TPO8 口语最后一题 回答文本,请帮忙纠错~谢谢~ [修改]

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TPO8 口语最后一题 回答文本,请帮忙纠错~谢谢~
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